Two years after Pinterest launched Promoted Video, marketers are working with businesses to build on that foundation and take the feature in bigger directions. Take it to the max Having found that users are 2.6X more likely to make a purchase after engaging with a video, Pinterest has the tips and tricks to make your …
Get the most out of your small business with Pinterest’s latest guide to reach customers and expand your audience. Focus on what works There are three key ingredients when it comes to drumming up a larger fan base, that form the core steps to success. The trifecta to growing your reach: (1) Strive for the …
Pinterest is giving users more control over their brand’s appearance, by making it easier to connect with desired targets. Pin biz Show off your most recent Pins, highlight and showcase a particular board and prioritise the content you want to be seen the most with increased control. While dynamic profile pictures and helpful monthly stats …
Pinterest introduces Business Profile Innovations Read More »
Over 1.5 million businesses use Pinterest on a monthly basis, and the platform is making it easier to promote products and track Pin performance. Promoting your Pins Having honed their promotional features within the US market, Pinterest is releasing their advertising tool sets on a global scale. The “Promote” button, which allows businesses to create …
BeautyStack combines a booking platform with a visual social network, for a beauty-themed venture that’s monetised from the outset. Premise Stylised as ‘beautystack’ or ‘btystk’—BeautyStack leverages Instagram-like visual appeal into a booking platform that is both user-friendly and convenient for vendors. A social post summarised its functionality into the simple phrase: ‘See It. Like It. …
Instagram is bringing its online shopping experience to Australia, Brazil, Canada, France, Germany, Italy, Spain, and the UK. Global village gets a little smaller Since Facebook’s $1 billion acquisition of Instagram six years ago, the platform has become a significant competitor in advertising and is expanding its shopping experience to a global market. Instagram’s Shoppable …
Researchers from Princeton have found that only 10.5% of affiliate marketing on YouTube is appropriately disclosed to viewers. There's even less proper disclosure on Pinterest. Silence not golden Australian marketers who use affiliates and influencers are advised to follow the Code of Ethics by the Australian Association of National Advertisers (AANA). Section 2.7 says that …
Study: Influencers silent on Affiliate Kickbacks Read More »
Pew Research Centre has released their latest report on social media trends of 2018, confirming Instagram and Snapchat’s continuing popularity with younger demographics. Youthful social apps The numbers are in and it appears a robust 78% of Snapchat and 71% of Instagram’s users within the 18 to 24 age range are the most active, according …
Snapchat and Instagram still strong with 18 to 24-year-olds Read More »
Pinterest has released the latest numbers regarding online shopping through their popular hobby-centred app. 90% of weekly users purchased online Inspiring images and personalised recommendations are being sited as Pinterest’s main success when it comes to the app’s purchase influence. Having surveyed over 4000 weekly Pinners, it's clear that Pinterest is shaping which products are …
Following upheavals in Facebook's News Feed and adding a “Breaking News” section, advertisers are taking a fresh look at advertising through Pinterest. Referral traffic finds new highway As Facebook continues to fine-tune and retool its many label platforms, Pinterest is becoming the new frontier for advertisers. Last year, Pinterest and Instagram expanded as sources of …
Publishers look to Pinterest following Facebook News-Feed Fail Read More »