Ad intelligence firm Adalytics has busted Google’s TrueView video campaign offering wide open – or so it claims. According to its research, Google has been charging brands for videos shown on “websites and apps in which the consumer experience did not meet Google’s stated quality standards”. A TruView problem – or so Adalytics says TruView […]
New Research Accuses Google of Ripping off Video Advertisers Read More »
In a move that many will celebrate, Meta has announced that it has added Stories posting capacity to its Graph API so marketers can finally use third-party platforms to publish Stories on Instagram. Meta says the feature… Meta “Adds another media post type to third-party platforms and gives businesses broader access to a highly requested
Instagram Finally Opens Stories Post Scheduling to Third-Party Platforms Read More »
LinkedIn has announced richer engagement insights for marketers via the Company Engagement Report section of its analytics platform. Now, marketers can get a deeper idea of who their LinkedIn content is reaching and which companies they work for. Jae Oh, Head of Ads Measurement & Audiences, LinkedIn “The Company Engagement Report gathers and presents engagement
LinkedIn Offers Richer Engagement Insights For Businesses Read More »
Google has announced it will bring AI elements to Workspace, which means that in the future, marketers could have access to artificial intelligence across Gmail, Sheets, Docs, Slides, Meet and Chat. The ‘in the future’ caveat is important because for now, Google says it has made AI available to a select number of testers. Johanna
Google Brings ChatGPT Style Tools To Gmail, Docs, Slides and More Read More »
LinkedIn has expanded its interest ads targeting by adding over 120 new Product interest options and a range of new Service interest targeting categories to help marketers to hit the right audience. LinkedIn has expanded its interest targeting LinkedIn Ads Blog “We’ve broadened our interest targeting offering to include 20+ new service interest attributes and
LinkedIn Expands Campaign Targeting, Offering Interest Deep Dive Read More »
Instagram is no longer interested in live stream shopping. From 16 March 2023, users will no longer be able to tag products while running a live broadcast. Meta’s latest rollback follows a similar move in 2022, where it also culled shopping on Facebook Live. Both moves demonstrate how hard it’s been to make live stream
Instagram Kills Live Shopping In March Read More »
TikTok already offers some of the best free social media creative and trends insights in the business. Be it natively within the TikTok app or via its Creative Center desktop interface, TikTok offers a treasure trove of insights for savvy marketers, copywriters and creatives. Further enhancing this, TikTok has recently rolled out new rich Video
TikTok Unveils Expanded, Richer Video Insights For Businesses Read More »
Meta is updating how it serves ads to teens and is trying to make Facebook and Instagram safer for young adults. Meta is building on prior changes to how advertisers can reach teens, which removed the ability to be targeted based on interests and activities. Moving forward, Meta will remove the option for targeting ads
Meta Further Expands Teen Ad Restrictions For Brands Read More »
Social media managers who use Creator Studio to manage content marketing on Facebook (and beyond) may be in for a pleasant surprise as Meta begins migrating its creator tools to Meta Business Suite as it begins shutting down Creator Studio. Renowned for being buggy, glitchy, and crashy (probably not a word, but don’t care) –
Meta Kills Off “Creator Studio” Read More »
LinkedIn has announced upgrades to its lead generation forms, ad testing, group targeting and machine learning systems. Improved Lead Gen Forms Let’s get things started with lead generation. According to LinkedIn, “your lead lists are about to become even more actionable”. The reason? An update that pre-fills a member’s business domain email address instead of
LinkedIn Upgrades Lead Gen, Testing and More Read More »