[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

May 2017

SMK Explores: Boosted Chromecast video quality

Chromecast, Google’s affordable solution for transmitting computer screens to TVs, is getting an update that will boost the quality of its video streams. Insider insights Chrome development team member Francois Beaufort has given advanced notice of a forthcoming Chrome feature update. It that will let Chromecast ignore select unnecessary data so that it can directly …

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Martech Mashup: Facebook embraces the QR Code

Select Facebook users will soon be able to scan personalised QR codes instore and receive discounts at select shops, as Facebook aims to boost foot traffic to bricks-and-mortar retailers. Early iterations look promising A selection of users can now access the Rewards feature under the More section of the Facebook app. The codes are intended …

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