[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

May 2017

Stat Attack: Snapchat still beats Instagram with teens

While Instagram Stories might have leapfrogged Snapchat in popularity, a new report shows Snapchat's top of the pops with the kids. Teen dream The biannual Taking Stock with Teens survey by Piper Jaffray asked 5500 teens their opinions about digital trends. It revealed 39% of teens use Snapchat daily, compared to 23% for Instagram. Some …

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Snapchat preps Self-Serve Ad Platform

As Snapchat struggles to keep up with the Joneses (or in this case, every platform owned by Facebook), it’s not wasting any time rolling out new features helping advertisers cash in. The latest development in Snapchatland: a self-serve ad platform. Step right up There are shouts and murmurs around the web predicting that Snapchat will launch …

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LinkedIn’s new Privacy Policy: What you Need to Know

LinkedIn has updated its privacy policy across the board in changes that will affect its 500 million users. Here’s what you need to know. Open Source First up, your LinkedIn profile is now more visible than ever. While profiles have long turned up in search engines, now LinkedIn will allow select third-party services to show …

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Martech Mashup: Microsoft and LinkedIn get tight

Microsoft might own LinkedIn, but the monoliths are learning to play nicely, with deeper data integrations on the way. Linking In Microsoft Dynamics 365 and LinkedIn Sales Navigator will soon link up, giving marketers the inside scoop on LinkedIn’s 500 million users. Microsoft says this will allow marketers to locate and connect with the right decision …

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Google gets tough on offensive Search Results

Google is taking the gloves off and cracking down on offensive Search results. It’s a Wonderful World Google’s made a number of changes to its search ranking, feedback tools, and transparency rules to reign in the amount of offensive or misleading results that surface on Search. Google now prioritises content that has been fact-checked, and …

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