The Google app—available on both Android and iOS—is getting ‘a new feed experience’, but it’s less a Facebook clone than you might first expect. First feeds Google has been tentatively pushing the appeal of its customised feed capability since December 2016. Back then, they claimed that ‘the more you use Google, the more tailored and …
Both the Advertising Standards Board (ASB) and the ABAC Adjudication Panel (ABAC) have ruled that certain Instagram posts for Asahi’s Vodka Cruiser were targeted to children. What happened? Vodka Cruiser posted several images on its Instagram page using props including polka dot cups and balloons, and depicting an image of a young girl with glitter …
Vodka Cruiser post pulled amid “marketing to children” claims Read More »
LinkedIn is making a play for professionals in developing nations with LinkedIn Lite—a stripped-back Android app that has all the basic and just a few fewer features. Developing market strategy LinkedIn is improving accessibility and functionality for users with older model mobile hardware, and those serviced by older gen networking tech. Bandwidth-heavy bells and whistles …
Facebook’s solar-powered drone, designed to bring internet to remote areas, has operated and landed with flying colours. Any landing you walk away from… Unlike Aquila’s maiden pilot run, the drone completed its test and this time without the crash landing. The goal is to create a collection of sun-powered drones, capable of remaining air-born …
Facebook’s internet-beaming drone, Aquila, completes second trial run Read More »
Google’s G Suite is adding improved data access control to boost security to allow more control over third-party apps and how they use your data. Keep it safe Google’s latest feature “OAuth apps whitelisting” will allow user admins to choose which third-party apps are clear for accessing G Suite data. This “whitelist” will provide a …
Facebook is rolling out its “Find Wi-Fi” feature globally, allowing users of both iOS and Android devices to find the Wi-Fi nearest their location. A divining rod for a new generation Last year, Facebook tested its “Find Wi-Fi” feature in select countries and only on iOS devices. The larger scale roll-out will be ideal for …
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Facebook has announced a new marketing feature where entire households will all see the same ads, based on the family’s income and composition. Just like TV, you will all see the same ads The new algorithm will allow advertisers to target a household as a whole and measure the effectiveness of group driven campaigns. The …
Researchers have recently announced which tri-word phrases foster the most shares, Likes, and comments on Facebook. The perks of phrasing that works According to 100 million article headlines posted between March 1 and May 10 this year, the breakdown tracked which three-word phrases were most popular of Facebook headlines. At the top of the list, the most …
Nike has announced it will soon start selling products directly via Amazon and Instagram. Nike sports new approach to retail Clothes, shoes, and accessories are all available direct from the source thanks to a new partnership with Amazon. No longer will the sporting goods giant need to lose earnings through third-party vendors. The pilot project …
In an effort to quell advertisers’ concerns over utilising Facebook as a marketing platform, Facebook will be offering campaign metrics and additional info on a monthly basis. Baby steps to better business Facebook’s first initiative will be to include metrics regarding how many ad clicks generated increased traffic within a given site. Time spent on …
Facebook bolsters advertiser’s trust with new analytics tools Read More »