August 2017

Snapchat brings backdrops, audio filters, and links into the mix

Leave a Comment / Instagram, SMK Post, Snapchat / By SMK Editor

Snapchat continues to innovate over the competition with the addition of stylised filters, backdrops, and finally, links. Adding links to the social media chain Snapchat has long had a “no links” policy regarding its platform but finds itself changing direction in order to stay competitive and add more share-friendly content to conversations. The new “Paperclip” …

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LinkedIn video posts give audience insights

Leave a Comment / LinkedIn, SMK Post / By SMK Editor

Native video is coming to LinkedIn timelines. Importantly, content uploaders will be given detailed insights about their audience. Big event Regular LinkedIn users will soon be able to post video that will auto-play in their feed, according to Tim Peterson over at Marketing Land. They’re currently testing it in the US, with wider rollout expected …

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Report: War of the Virtual Assistants

Leave a Comment / SMK Post / By SMK Editor

Apple is still the superpower of virtual assistance, but it’s giving up ground to the likes of Microsoft and Amazon. Consumer habits are already evolving and Google, it seems, is still watching and learning. Big picture Multi-screen media measurement firm Verto Analytics has released a report that analyses and ranks the most popular AI-powered apps …

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Reddit adds video to marketing repertoire

Leave a Comment / SMK Post / By SMK Editor

For the first time, Reddit is introducing videos ads which will appear in user discussions and message boards. The front page of the internet is alive The popular forum and content sharing site did not previously allow for user to host video, but increased requests by advertising clients are changing that, names such as Universal …

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Facebook cracks down on un-authorised content

Leave a Comment / Facebook, SMK Post / By SMK Editor

Facebook admins can now vet content to generate creator tags for brand partners and their affiliated posts. You can vouch for me The new update will affect the Page Rolls feature, giving admins more control over who connects to who, limiting spam and unwanted connections. Not only does this amp up control but it will …

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Google debuts Post format

Leave a Comment / Google, SMK Post / By SMK Editor

Google is making plans to launch a new search engine format delivering results with custom posts for businesses. Googling local The internet juggernaut has recently stated that 82% of users are turning to the popular search engine for local information, even when they are already familiar with a given establishment. Posts will be able to …

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What is going on with the previews on Facebook?

Leave a Comment / Facebook, SMK Post / By SMK Editor

We use Hootsuite to manage all our social networks, but lately we've been unable to generate previews for the links we shrink as posts. Hootsuite are doing their best to identify the problem but, despite on-going investigations by their development team into the issue, it is persisting. Seeing is believing It has got to the …

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Uber seizes social specialists

Leave a Comment / SMK Post / By SMK Editor

Uber has acquired Swipe Labs—an social app development firm once touted as a Snapchat rival. Joining, partly Swipe Labs CEO Marwan Roushdy announced the move via Medium. Terms of the acquisition are as-yet unknown. Roushdy’s post says that ‘a portion of the [Swipe Labs] team will be joining Uber’. The futures of the remaining portion …

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Spotify leaps to 140 million monthly users

Leave a Comment / SMK Post / By SMK Editor

With the addition of 40 million users in 2016, Spotify grows its formidable user base to a robust 140 million. The people want their music Spotify has announced its milestone achievement with a plethora of new users, 50 million of which are paid subscribers. The accelerated growth is allowing for the popular music platform to …

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Sync and Stream supplant Google Drive app

Leave a Comment / Google, SMK Post / By SMK Editor

Google has named the successors to Google Drive and the Google Photos desktop uploader. The heirs are split into consumer-level tools and enterprise solutions. Backup and Sync Backup and Sync is the consumer-targeted tool that Google says will ‘help everyday users back up files and photos from their computers, so they’re safe and accessible from …

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Snapchat brings backdrops, audio filters, and links into the mix

LinkedIn video posts give audience insights

Report: War of the Virtual Assistants

Reddit adds video to marketing repertoire

Facebook cracks down on un-authorised content

Google debuts Post format

What is going on with the previews on Facebook?

Uber seizes social specialists

Spotify leaps to 140 million monthly users

Sync and Stream supplant Google Drive app

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