Martech Mashup: MailChimp Opts In for Pop-Ups
Pop-up forms lead to +60% list growth rate according to MailChimp, so MailChimp want marketers to make things better for internet users even as they embrace what works. Opt-in options MailChimp now lets form creators choose to use either single or double user opt-in for list collection. Double opt is where users enter their email …