[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

November 2017

LinkedIn launches Snapchat-style AR filters

LinkedIn has rolled out a feature for tagging geo-locations, to help organise and better direct attendants to conferences and events. Professional page taken from Snapchat playbook LinkedIn recently introduced a new video feature by which users can create and share videos straight from the official app with a bit of visual flare. Much like Snapchat’s …

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Issuu’s new monetisation for publishers

Issuu has launched ‘digital sales’ to let publishers sell their periodicals. Positive charge Until now, content on Issuu has been freely distributed. Publishers could embed advertising, but couldn’t charge their readers to access content. Now, Issuu’s premium plan members get access to its new ‘digital sales’ platform. It promises easy set-up and compatibility with all …

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Fix fails before launch: SurveyMonkey

SurveyMonkey’s new online video campaign implores businesses to make better choices by doing better research. The shouldas Under the banner ‘Shoulda Used SurveyMonkey’, the campaign uses humour to point out situations that the research-tools firm could have helped to avoid. Currently, the campaign includes two video spots. Each has a tagline about how business should …

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Instagram launches Globe Trotting Sunglasses

Instagram has launched a new set of sunglass face filters for Instagram Stories, with faux reflections of popular global locales. Make-believe-stylish The new filter incorporates several styles of different sunglass frames, reflecting popular destinations, such as tropical islands and Parisians streets. The augmented-reality glasses can be cycled by simply tapping the screen or if the …

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Martech Mashup: Google Play for App Success

Google Play wants producers to make apps that consumers want to use. They’re giving us the tools we need to make it happen. Console-icious The Google Play Console has a bunch of new features—and some freshly repackaged old ones—that let app producers centrally monitor and manage many aspects of their apps performance. Google data shows …

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Boost phone number sign-ups by 12%

The Android Developers Blog has outlined a new standardised method for phone number collection and verification: it is significantly increasing success rates for phone number sign-ups. Phone numbers Whether for list-building or actual service provision, getting correct phone numbers can be a challenge. Information collection and verification can come off as inconvenient or intrusive. Many …

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Stories on Facebook and Instagram allow cross-posting

Facebook has announced ability for Instagram users to cross-post directly to Facebook Stories, in a bid to bolster Facebook’s lack of Stories. Efficiency is key Following preliminary tests in Portugal, Facebook is looking to launch the new functionality in the US, with the rest to follow. Yet the cross-posting only works one way. Instagrammers can …

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LinkedIn releases Workforce Report

LikedIn has released their analytics for the month of September, tracking over 141 million users, 20,000 companies recruiting, and over 3 million jobs posted every month. The numbers are in Divided between local and national sections, the LinkedIn Workforce Report follows employment trends within the US, following skill, hiring, and employment migration trends. According to …

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