Instagram is teaming up with Facebook IQ to hone in on the key factors that capture the attention of users and yield results. Best Practices Over 300 million users create stories daily with more than 50% of businesses doing so monthly and Instagram wants to drive ads further in Stories. Already having proven the success …
Facebook has created a comprehensive list of the best ways to drum up capital through video engagement and the best ways to keep an audience. Effective video content Publishers and creators can now better focus their priorities to foster stronger interactions between their viewers and create and maintain loyal fanbase. Top of the list, get …
Looking for that perfect fit in your next position? LinkedIn's latest might be right up your alley. Look at Me The feature, simply called How You Match, appears on the right hand side of the page whenever you’re looking at job on LinkedIn. As the name implies, the feature cross-checks a number of data points …
Snapchat’s latest numbers are the least favourable they’ve ever been with a 15% fall in shares within the first quarter of 2018. Frowny Ghost Snapchat's shareholders are not excited by the slowed 2.3% growth, compared to the 5.05% of Q4. The platform only reached 187 million daily users, according to the latest posted quarterly earnings. …
Google has added a new tool to make composing emails faster and more intuitive with a bit of an AI edge. Predictable The new predictive add-on can generate suggested phrase endings that the user can accept or reject, thanks to Smart Compose. Smart Compose analyses common speech patterns using Google’s AI and offering auto-filled sentences …
‘Rewarded ads’ are growing in popularity, so AdMob is making it easier to see how yours are working. AdMob’s rewarded ads AdMob—the mobile advertising company acquired by Google in 2009— launched ‘rewarded ads’ on their platform last year. Rewarded ads that appear in an app, giving the audience an option to view an ad in …
We recently came across this article by Nick Henderson, Global Manager of Social for Tourism Australia, discussing what's happened to video on Facebook, following recent algorithmic changes. We reckon it's chock full of valuable, actionable takeaways for local marketers. You can read the original article here. Below you'll find Nick's article republished in full, …
Agencies will soon be able to sign-up for agency-specific Google My Business accounts, to manage client accounts and listings in a G-approved way. Third-party party Google has come to the party, allowing agencies to establish their own Google My Business accounts to manage client listings. At the same time, they’ve streamlined the way listing access …
With graduation in the air and new professionals taking to the job force, LinkedIn is sharing its best recommendations to get employed. Timing is key After analysing the success of 2016-2017 graduates, the professional networking platform is sharing its findings in the LinkedIn Guide to Getting Hired in 2018. First, apply immediately. The majority of …
Facebook is once more in rhetorical hot water as watchdog’s learn the platform can target users by very intimate information. Oh Facebook Despite religion, sexuality and political beliefs being classified as sensitive information under the new data protection law, Facebook is arguing it’s only targeting users by “interests.” A Guardian investigation in partnership with the …