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DIGITAL MARKETING NEWS

July 2019

Facebook Update Squeezes Health Related Posts

Latest Algorithm Update Likely To Be Minefield For Health Social Posts Facebook has announced two algorithm ranking updates, which went live in June, in an attempt to reduce sensationalist content related to health and well-being. The exact update sounds reasonably innocuous, reducing visibility for: Posts with exaggerated or sensational health claims Posts attempting to sell …

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[NEW STUDY] The Science of Viral Video

New Journal Of Marketing Paper Unlocks Virality  A new paper released recently in The Journal of Marketing provides fascinating insights into high performing online video creative. The snappily entitled study, “What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence” was carried out by researchers from the University of …

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