Why Are Rich Results “A Thing”? As Google’s core business has come under assault from social channels, in recent years it has shifted its strategy to become more of a portal. A place that searchers go and stay. Or, go and “do stuff”, rather than primarily go and click away. That said, Google consistently drives …
Profile 'Featured' Section Highlights Achievements & More LinkedIn is nowadays to white collar workers, what Instagram is to Married At First Sight rejects. A conduit to leveraging and building personal brand equity, of which they can hopefully dine out for many moons to come. Who knows, maybe get a sweet gig on commercial radio. Or …
Who Hasn't Google Upset In 2020? After upsetting web users with its recent desktop search redesign and regulators around the globe with alleged anti-competitive behaviour, it is now the turn of marketing agencies to fall out of love with Mountain View’s finest. It is hardly scandalous to say that digital and social media marketing is …
Google Angers Agencies With Partner Program Update Read More »
Deloitte Study Sees Steep Growth In Podcast Marketing Opportunity Both the global, and local, podcasting market is poised for growth this year, with revenues set to top $1 billion for the first time globally. Podcasting is poised to be one of the fastest-growing media channels in 2020, according to new research from Deloitte. As per …
Government Dominating Email Open Rates Globally Despite the meteoric rise of social media over the past decade, email remains a key tool for most communicators. However, much like social media, email performance is highly nuanced. To help get a better understanding of these variations, Campaign Monitor analysed 30 billion emails sent globally between January and December …
September 2019 Launch Pushed Back To February 2020 Last year I wrote about the impending launch of Facebook’s Campaign Budget Optimisation (CBO), which was scheduled to begin rolling out for all in September 2019. Launched initially as an optional budgeting tool in 2017, the feature supposedly helps give businesses an easier way to manage their …
What’s Up With Facebook Campaign Budget Optimisation? Read More »
When Memes, Influencers & Politics Collide Last week saw perhaps one of the largest ever influencer marketing onslaughts as US Democrat nominee wannabe, Mike Bloomberg, threw his golden-rimmed hat into the ring. Bloomberg’s campaign team recruited some of the largest meme accounts on Instagram, via Meme 2020, unleashing an unprecedented, coordinated wave of sponsored posts …
Instagram Guidelines Updated After Bloomberg Meme Explosion Read More »
New Streamlined Appeals Process Takes Up To 24 Hours Over the past 12 months, the number of organisations that have been on the wrong end of a social media penalty, of some description or other, has exploded. However, as per Instagram’s latest product release, it looks like penalty management and recovery should hopefully being to …
Instagram Launches New Appeals Process For Disabled Accounts Read More »
Can Bad Google Reviews Be Defamatory? Yes, Apparently Dealing with trolls online is sadly part and parcel of daily life for digital marketers and social media community managers. However, do we really need to lie back and think of… you know. Well, it would seem not, after Adelaide based lawyer Gordon Cheng won a $750,000 …
Marketers & Users Are Piling Into Pinterest In 2020 Almost a year after listing on the New York Stock Exchange, Pinterest’s stock is riding on high, as usage and marketing uptake continues to surge. On Thursday, Pinterest posted stronger-than-expected fourth-quarter results, ending 2019 in style, and setting the scene for a very strong 2020. Pinterest …