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Facebook: New Ad Tools for Holiday Season

Christmas is already in the air as Facebook prepares to launch new ad services for the festive shopping rush. T’is the season (in 3 months) Facebook has announced a brand new set of holiday-themed ad options to allow marketers a better avenue to present their Christmas offerings and boost performance. Firstly, new holiday-themed templates are …

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Macy’s adds more brands to Shops with Facebook

Macy’s is partnering with Facebook to bring unique, hard-to-find products direct to shoppers. What to expect More tech brands are coming to Macy’s before the holidays, and the company is further capitalising on pop-up marketplaces. “The Market @ Macy’s” is designed as a small space within a space found in Macy stores which rotate certain …

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Facebook Flight Ads Targeting Audiences

Facebook is expanding their services to airlines and allowing them great reach potential for perspective travelers with smarter flight ads. Up the ante Targeting users that visited travel sites is nothing new, but now Facebook has announced airlines can better target people who have only demonstrated interest. According to their official post, “Airline brands can now …

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Facebook partners with Aussie Publishers to Get Legit

Facebook has partnered with Australian publishers to test a new “breaking news” feature that uses a mark of authentication. Trusted source The social media behemoth has started trials on a new label system that indicates whether a news source is legitimate.   Facebook had already started testing on the new system with US publishers for …

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Facebook testing links in Stories

Having not yet found its footing the way Instagram and Snapchat has, Facebook’s Stories is bringing hyperlinks in the hopes of boosting engagement. Testing commences At the moment, Facebook’s Stories only boast around 150 million daily users (a third of Instagram’s reach) and the new ability to share links via Facebook Stories could be a …

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Facebook to Bolster Interest in own Marketplace

Facebook is pushing hard to get away from its Craigslist reputation and become the next Amazon by leaning hard into advertising monetization to grow the Marketplace platform. Getting relevant Facebook is partnering with Shopify next to bring 600,000 more merchants into the fold along with companies like Kylie Cosmetics, Nestle, and Rebecca Minkoff, just to name …

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Facebook’s Guide to Best Video Practice

Facebook insists they want users to spend quality time on their platform, and has released a few tips on the best way to get that done. In the know with video Unsurprisingly, Facebook reckons quickest way to quality video content should be entertaining, informative, and inspiring. Optimising for distribution and monetisation, Facebook suggests users ensure that …

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