Amid the boom in retail media, Meta has expanded its retail marketing offering to reach more customers and sell more products. According to a report from WARC Media and GroupM, total search advertising spend is projected to reach $US350.4bn this year, with $US93.8bn coming from retail media, which accounts for 26.8% of the total spend. […]
Meta Expands Retail Marketing Offering, As Retail Media Booms Read More »
Well, it’s official: the AI arms race has well and truly begun. To many outsiders, it seems like Chat GPT has leaped ahead of traditional internet giants such as Google, Meta and Apple with its AI technology. Not true, says Meta CTO Andrew Bosworth. How is Meta looking to bring generative AI to ads? Bosworth
Meta Expects Ad Building Generative AI Tools To Launch In 2023 Read More »
Apple’s ATT data privacy update had some pretty serious implications for Meta’s ad revenue. Estimates put the total loss at a whopping $10 billion of revenue, so it’s no surprise that the geeks have been working harder than ever on new ad products and new ways to keep advertisers interested. New ad features The latest
Meta Announces New AI, Messaging & Video Offerings Read More »
For businesses hungry to drive inbound sales calls, Meta has introduced some timely new ad launches within its Call Ads offering ahead of the holiday season. Meta has announced a new callback feature for Messenger, offering businesses a new method for generating inbound sales leads. Meta for Business “Running a business means juggling a lot,
Meta Upgrades Call Ads For Sales & Lead Gen Campaigns Read More »
In yet another indication that short-form video is the tail that wags the dog of big social media platforms, Facebook has announced another shift away from news content. And, by doing so, it will put more resources towards video in an attempt to secure the future of Meta. Instant Articles backed So, what is the
Facebook Kills Off Instant Articles Read More »
Instagram Reels might always be considered the ugly stepsister of TikTok in some quarters, but nobody can deny that the results it’s getting are encouraging for Meta. According to the platform, 20% of the time spent on Instagram is done watching Reels – and now brands are starting to believe in the power of short-form
[NEW STUDY] Brands Are Wining With Instagram Reels Read More »
Social media managers rejoice! Meta has shared an overview of how you can maximise reach on Facebook and boost organic exposure via News Feed distribution. In the first of a three-part series, Meta says it will help users “better understand the fundamentals of getting your content seen on Facebook”, which sounds pretty good to us.
Meta Outlines How To Maximise Facebook Organic Reach Read More »
Microsoft has just announced an industry first, releasing an integrated marketing campaign solution which runs across a range of competitor channels. Microsoft, yes, you read that correctly. Microsoft Ads (for Bing – yes, Microsoft still has a search engine) has announced the all-new and improved Smart Campaigns, which includes something that could give them the
Microsoft launches integrated Facebook, Instagram & Google campaign offering Read More »
Meta Advantage is designed to help advertisers use AI and automation to maximise the performance of adverts. Well, now Meta had added Advantage+ to help brands automate an entire campaign type. Meta “Through Advantage+ solutions, advertisers can tap into the power of AI to provide more relevant campaigns to the people who matter most to
Meta Expands “Advantage+” Automation Capabilities Read More »