In yet another indication that short-form video is the tail that wags the dog of big social media platforms, Facebook has announced another shift away from news content. And, by doing so, it will put more resources towards video in an attempt to secure the future of Meta. Instant Articles backed So, what is the …
Instagram Reels might always be considered the ugly stepsister of TikTok in some quarters, but nobody can deny that the results it’s getting are encouraging for Meta. According to the platform, 20% of the time spent on Instagram is done watching Reels – and now brands are starting to believe in the power of short-form …
[NEW STUDY] Brands Are Wining With Instagram Reels Read More »
Social media managers rejoice! Meta has shared an overview of how you can maximise reach on Facebook and boost organic exposure via News Feed distribution. In the first of a three-part series, Meta says it will help users “better understand the fundamentals of getting your content seen on Facebook”, which sounds pretty good to us. …
Meta Outlines How To Maximise Facebook Organic Reach Read More »
Microsoft has just announced an industry first, releasing an integrated marketing campaign solution which runs across a range of competitor channels. Microsoft, yes, you read that correctly. Microsoft Ads (for Bing – yes, Microsoft still has a search engine) has announced the all-new and improved Smart Campaigns, which includes something that could give them the …
Microsoft launches integrated Facebook, Instagram & Google campaign offering Read More »
Meta Advantage is designed to help advertisers use AI and automation to maximise the performance of adverts. Well, now Meta had added Advantage+ to help brands automate an entire campaign type. Meta “Through Advantage+ solutions, advertisers can tap into the power of AI to provide more relevant campaigns to the people who matter most to …
Meta Expands “Advantage+” Automation Capabilities Read More »