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Snapchat

Facebook Stories and Instagram Boomerang add AR Drawing

Both the Facebook and Instagram apps will soon be launching an augmented reality feature that will allow users to draw on the world around them. Paint the town A feature, accessed via Facebook Camera, will enable Instagram and Facebook users to take advantage of its latest creative tools. AR drawing allows users to virtually scribble […]

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Three indications Stories could become Facebook’s default

Contrary to criticisms over Facebook’s Snapchat Story clone, the social media giant seems determined to adopt the slideshow format as the true successor to status updates. What’s good for the Snap is good for the Book Facebook has announced the launch of three significant tests focused on making Facebook Stories the default form of content sharing.

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Snapchat serves up new Insights for Brands

Snapchat’s foray into location-based platforming has spurred the purchase of two location firms to boost advertising, revenue, content, and product development. Map to success Last August, Snapchat commenced tests with Snap to Store, which tracks user views leading to in store sales. Now, they want to let marketers know the scale of users engaging the

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Snapchat and Instagram still strong with 18 to 24-year-olds

Pew Research Centre has released their latest report on social media trends of 2018, confirming Instagram and Snapchat’s continuing popularity with younger demographics. Youthful social apps The numbers are in and it appears a robust 78% of Snapchat and 71% of Instagram’s users within the 18 to 24 age range are the most active, according

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Challengers claw ad revenue from Google, Facebook

Google and Facebook have been racing towards total dominance of global ad revenues, but a recent report from eMarketer suggests smaller players may yet reel them back in. Ceding market share After years of unabated ascendancy, the two biggest players in digital ad distribution are facing stiff competition. The combined market share of Facebook and

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