Both the Facebook and Instagram apps will soon be launching an augmented reality feature that will allow users to draw on the world around them. Paint the town A feature, accessed via Facebook Camera, will enable Instagram and Facebook users to take advantage of its latest creative tools. AR drawing allows users to virtually scribble […]
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Following the success of Snapchat’s Lens Studio, the platform is releasing seven new templates for face lenses. Face of the future Snappy developers will now be able to create Face Lenses from the new array of templates. The templates include: Face Paint (allows for creating objects tied to facial features) Photo (make changes to profile
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Instagram is toying with a new Nametag system to help promote individual accounts. Customize and scan Instagram’s potential new feature would allow users to create and customise their very own Instagram code. The code could be scanned and the user immediately connected to the code author’s account. Once more proving that imitation is the greatest
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Contrary to criticisms over Facebook’s Snapchat Story clone, the social media giant seems determined to adopt the slideshow format as the true successor to status updates. What’s good for the Snap is good for the Book Facebook has announced the launch of three significant tests focused on making Facebook Stories the default form of content sharing.
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Snapchat’s foray into location-based platforming has spurred the purchase of two location firms to boost advertising, revenue, content, and product development. Map to success Last August, Snapchat commenced tests with Snap to Store, which tracks user views leading to in store sales. Now, they want to let marketers know the scale of users engaging the
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LinkedIn users will find they can now use filters and text styles when creating videos for their own professional network. And it looks a bit like Snapchat. Snappy business LinkedIn believes that with video being shared more than 20X that of any other type of content, it was the right time to release new video
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As the latest platforms to launch its own version of Stories, Genius might seem an unlikely contender. But, YouTube has got its back. Smart song Genius is a giant database of pop song words that integrates relevant facts and composer comments too. These trivial sidebars give Genius some cred for establishing Songs Stories: a Snapchat/Instagram
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Snap Map remains the primary focus of Snapchat’s business with its map-based redesign released in 2017. Search your surroundings Snapchat is bringing its map feature into the core design of the app and encouraging users to thumb through Snap Map posts easily and methodically, keeping up with the movements of friends, all thanks to the
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Pew Research Centre has released their latest report on social media trends of 2018, confirming Instagram and Snapchat’s continuing popularity with younger demographics. Youthful social apps The numbers are in and it appears a robust 78% of Snapchat and 71% of Instagram’s users within the 18 to 24 age range are the most active, according
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Google and Facebook have been racing towards total dominance of global ad revenues, but a recent report from eMarketer suggests smaller players may yet reel them back in. Ceding market share After years of unabated ascendancy, the two biggest players in digital ad distribution are facing stiff competition. The combined market share of Facebook and
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