TikTok has updated its Ad Library with searchable insights into all ad campaigns running on the platform. Marketers will be able to find information in ad targeting, reach, who paid for an ad and more. There is one drawback though. The platform will only show European campaigns – but even so, it could still be …
TikTok Follows Meta and Launches Ads Transparency Library Read More »
TikTok’s new Interactive Ads-Ons are designed to engage In-Feed Ad viewers with interactive elements such as popups and stickers. According to research conducted by TikTok (so take this with a pint of salt), viewers who engage with brand videos are far more likely to purchase a product from that brand vs those who haven’t. TikTok …
TikTok Boosts Engagement With New “Interactive Add Ons” Read More »
TikTok has launched a new free tool that can help marketers create scripts for TikTok videos in seconds. Called Script Generator, the tool is available to TikTok Creative Centre users with a desktop TikTok for Business Account, and it uses AI to automatically generate scripts for potential videos. Michael Fee, Lead Product Marketing Manager, TikTok, …
TikTok Streamlines Video Creation With New AI Script Generator Read More »
TikTok has announced Open Applications; a way for brands to put upcoming campaigns to tender and have interested creators respond to them in the app. TikTok has been developing the program since February and now it’s available to all businesses. TikTok for Business “To make it easier than ever for brands and creators to find …
TikTok Announces New Brand Engagement Options For Influencer Marketing Read More »
TikTok has launched a new ad product that will let marketers place advertisements directly after content from “premium publishers.” Pulse Premiere – more value for money It’s called Pulse Premiere and it’s designed to help marketers bag the biggest bang for their buck in a brand-safe space. Plus, new additions to Pulse allow advertisers to …
TikTok Launches “Pulse Premiere” Linking Brands & Premium Content Read More »
RivalIQ has released its 2023 TikTok Benchmark Report that analyses metrics such as engagement rates, hashtags, mentions, posting frequencies and more to provide marketing managers with data to compare how their efforts are doing vs other brands. TikTok Videos per Week The average brand posted about eight times a month. However, the top 20% most …
[NEW REPORT] TikTok Engagement Now 12x Instagram Read More »
Unlocking the power of communities could be the next big thing for TikTok marketers looking to maximise messaging and brand recognition among users. TikTok for Business “Brands that identify relevant communities on TikTok and craft their creative strategies around them are able to create authentic ads that deliver real impact.” An excellent recent example TikTok …
TikTok Explains How To Unlock Trending Communities Read More »
TikTok is up to its old tricks again and is looking at new ways to undermine the existing internet power structures by testing a new search offering. The search ads will provide a new way for advertisers to reach TikTok users via the things that they’re organically searching for, such as ‘quick meal ideas’ or …
Building on its already epic Creative Center, TikTok has expanded its creative and product insights for businesses. Head to Creative Center to find Keyword Insights, a new feature allowing users to find more information on which keywords and phrases perform best within TikTok ads. TikTok Ads “Keyword Insights is an insights tool in Creative Center …
TikTok Offers New Insights into Top Performing Ad Copy & Products Read More »
Rival IQ has published its latest social media report that looks at the average performance brands are seeing across the main social media platforms. You can imagine the results have resulted in some relieved sighs across the land as social media managers realise they’re in the same position as everyone else – or a few …
[NEW STUDY] TikTok Tops Facebook & Instagram on Brand Engagement Read More »