In the ongoing drive to correct their reputation following the fake news scandals of 2016, Facebook is making advertising more transparent to prevent abuse. True news Facebook’s making it easier for journalists and researchers to analyse political and national ads with the introduction of the Ad Archive API. The new API provides campaign start and […]
Ad Archive API arrives at Facebook Read More »
Do you watch hours upon hours of YouTube content and channels? If so, the world’s most trafficked website can track how much time spent watching videos. Do YouTube less In a recent official YouTube post labeled Tools to Take Charge of Your Digital Wellbeing, the platform focused on “time watched.” According to YouTube, “[the] goal is
YouTube shares your Lifetime Viewing Hours Read More »
LinkedIn is introducing new changes to “LinkedIn Jobs” in order to aid job-seekers in discovering the best career path by adding new job search features. Job jumping A new search experience has arrived in the form of remote jobs searches and updates to LinkedIn Salary search. It all begins with a redesign of the entire search
LinkedIn brings innovation to Jobs Search Read More »
With 2 billion users and a world of alleged fake news out there, it can be hard finding common ground these days on social. Well, Facebook is aiming to remedy that with its latest warm and fuzzy feature: Things in Common. The Common Touch As reported by CNET, 'Things in Common' is a new label
Facebook tests waters with ‘Things in Common’ Read More »
Google is guiding advertisers to work towards a new baseline. When talking about ad iterations, the message seems to be to make more to improve reach. Copy quality, yes, but also quantity and diversity Along with relevance (quality), the quantity and diversity of ad copy versions are also significant in Google’s evaluations of Ad Strength. So,
Google’s Dishes Dirt for Top Ad Tips Read More »
In the latest chapter of the social tug-of-wars, it looks like Facebook is struggling to remain relevant against its young rival Snapchat. Facebook becomes grandpa Though Facebook undoubtedly remains popular amongst users, the lucrative 18 – 24 year old demographic are more interested in Snapchat. By the end of the year, Snapchat is poised to
Facebook losing tug of war with Snapchat Read More »
Want to freshen up your IG feed but not sure where to start? Instagram may soon have an answer (or at least advice) for you. Look at this Yes, Instagram is playing around with another recommendations feature. This one works, unsurprisingly, by crunching the data on the users you follow and content you like to
‘Instagram Recommends’ could be Coming Soon Read More »
As part of a broader push to give Facebook Groups the full meal deal, admins now get their very own pixel. Strength in Numbers Like the regular Facebook pixel, the addition will let admins track user behaviour after clicking on a post. This info will be displayed on the Groups' Insights Page, and can be
Facebook Groups gets Prize Pixel Read More »
Last month we walked through one of the biggest frustrations in running both AdWords and Facebook ads – how to compare them to each other on an apples and apples basis. This month, let’s dive into the second frustration – why don’t AdWords and Google Analytics (GA) numbers line up? Different Purposes Before we talk
Why Don’t AdWords and Analytics Match Up? Read More »
Microsoft 365 has unveiled new features that they say will help enterprises do more in a modern way. @Mentions Microsoft gets a bit more social, letting users @Mention each other within documents. This new communication tweak sends an email notification to team members who are @mentioned. For starters, @Mentions will work in documents (Word) and
Martech Mashup: Microsoft’s @Mentions and More Read More »