[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

September 2018

Skype Records Calls & Scraps Stories

For version 8.29, Skype has ditched on Highlights and a few other recently introduced tools. They'll make way for a new feature, Call Recording. Bye bye Highlights Highlights was akin to Instagram’s Stories. Stopping its Stories experiment, Skype signals its re-evaluation of what it means to be social. Highlights was part of a socially-inspired redesign, …

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Greater reach with Instagram Shopping

Squarespace is launching a new suite of marketing tools integrating Instagram tags and posts to sell your products directly from their stores on the app. New tools for the kit Visually showcasing products is the bread and butter of advertisers, and shoppable posts through Instagram presents another avenue to discover new brands and products. To shop, users …

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Facebook’s Guide to Best Video Practice

Facebook insists they want users to spend quality time on their platform, and has released a few tips on the best way to get that done. In the know with video Unsurprisingly, Facebook reckons quickest way to quality video content should be entertaining, informative, and inspiring. Optimising for distribution and monetisation, Facebook suggests users ensure that …

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Instagram goes back to School

Instagram is honing in on the university crowd by offering a new feature allowing students to join special communities or networks, based on school affiliation. Getting communal The new feature coming to Instagram is focusing on fostering communities amongst current students, while alumni can stick to LinkedIn and Facebook for their continued connections. The Instagram …

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