Innovation, visible social responsibility, valuing employees and video: new analysis says these may be the most important factors to amass a following for your company on LinkedIn. Kylee Lessard—LinkedIn’s own Associate Product Marketing Manager—has profiled and analysed the 10 most followed companies on LinkedIn and says we should all learn from their performance. Lessard’s Lessons to Impress …
Fresh Google research indicates that third-party cookies may still be irreplaceable to marketers. Cookies, publisher data, advertiser concerns Google Ads Senior Product Manager Chetna Bindra recently observed that publishers who can’t use cookies see ad revenues fall by ‘an average of 52 percent’. At the time, Bindra didn’t give details about the source of those …
Email Marketing’s Back In Business, But Old Problems Remain For smart communicators in 2019, email is key. With escalating online ad costs and deteriorating organic results from social, search et al. email is getting its time in the sun again. Not only is it one of the few owned media channels a marketer possesses, but …
[NEW STUDY] Email Marketing: Reputation Is Everything Read More »
Subaru 'Long Stick' Ad Is Top Dog In 2019 ‘You know what’s great when surfing the web; unsolicited, unskippable, video ads’. Said no one ever. One of the biggest challenges for marketers today is in being able to translate traditional, above the line, ad creative to the web. Particularly with video content. And, even more …
Facebook’s ‘Clear History’ Feature Finally Launches The big event in Facebook’s calendar each year is its F8 Developer Conference. F8 tends to be the more formal, and public, culmination of product launches and strategy pivots which have been in the pipeline for perhaps six months prior. However, every year, there are several unsighted developments, and …
TikTok Usage Surging As Spend Tops $3m *Daily* On Ads With bucket loads of cash to burn, teen app sensation TikTok is showing no signs of slowing down, yet again dominating app download charts. For the uninitiated, TikTok is the international version of Douyin, the Chinese powerhouse, specialising in short-form video. Users upload ‘wacky’ videos …
Google Claims New Update *Could* Drive 4% More Conversions Although social media tends to grab more column inches that search engine marketing (SEM) nowadays, SEM continues to grab more dollars. Paid search has dominated digital investment for the past two decades and is up 10% year on year, according to Kenshoo’s latest Quarterly Trends Report. …
Are You Ready For Google’s New Keyword Targeting Update? Read More »
New Study Shows Big Gains For Social On Stories & Video The gradual story-ifiction of social media was perhaps one of the leading digital themes of 2018. Alternatively, at least, one of the less controversial ones. When considered alongside data misuse, abuse and general platform villainy. As is often the way, platforms shift product direction. …
Facebook's Latest Deals Welcome TV Content To Social Feeds Facebook last week announced a series of new partnerships with many of the major Australian TV movers and shakers. Premium news content from Australia’s leading broadcasters including Nine, Seven, SBS, Sky News and 10 is now available on Facebook. The partnerships include funding to support the …
Will Facebook’s Local TV Deals Jump-start Facebook Watch? Read More »
Pew Research's YouTube Deep Dive Shows Power of Power Keywords YouTube is perhaps the best-kept secret in modern digital marketing. Outside of television, in its various forms, YouTube rules the roost for online video consumption. Globally, YouTube is responsible for 11.4% of total internet data consumption, second only to Netflix, which hoovers up 15% of …
[New Study] Which Keywords Drive Most YouTube Views? Read More »