New “Off-Facebook Activity” Launch Hobbles Ad Targeting Almost two years after introducing its initially named “Clear-History” feature, Facebook has finally rolled out its new Off-Facebook Activity feature to users, coinciding with Data Privacy Day. The new off-Facebook activity feature forms part of a more extensive platform privacy update, impacting marketers in a variety of ways. …
"Roaring 20s" Bang On Trend For 2020 Need ideas for jazzing up your Facebook ads or email hero images? Look no further than Shutterstock’s latest creative trends report. Shutterstock’s ninth annual Creative Trends Report identifies global and local trends that will influence design aesthetics and visual culture in 2020. The data-led report is an annual …
Google Grovels After Blurring Paid & Organic Results Just two weeks after Google announced a major 2020 redesign for desktop search results, the search giant is scampering with its tail between its legs, following withering criticism from users, marketer and policymakers alike. As per the above screenshot, Google’s most recent desktop search redesign centres on …
Instagram Stories Median Reach Rate 4.4%, Claims Study The Story-fication of social platforms was one of the leading social media marketing themes of 2018. Stories creation and consumption grew 842% between 2016 – 2018, according to Block Party, a consultancy. In mid-2018 former Facebook chief product officer Chris Cox, claimed, “the Stories format is on a …
LinkedIn Live Launches, Alongside New Community Features LinkedIn had a strong 2019. It now has 660 million users, with 11 million and 2 million users in Australia and New Zealand respectively. Usage popped amongst its white-collar user base, as user sessions grew quarter on quarter throughout the year. Sessions were up 22% in the third …
Pinterest Popped In 2019 The renaissance of Pinterest is well documented and, if eMarketer’s latest data is anything to go by, the “visual discovery tool” is set for a bumper 2020. According to data released yesterday, Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to …
Will Facebook's New Custom Audience Update Hurt Targeting? Facebook’s Custom Audiences are the lifeblood of effective Facebook marketing, alongside (and in conjunction with) the Facebook Pixel. Therefore, any material change to either materially impacts Facebook marketing. At the end of this month, there is to be a new update released which restricts the targeting abilities …
Facebook Puts Users In “Control” Of Ad Targeting Read More »
Report Blames Sluggish Uptake By Older Demos According to new data released by eMarketer last week, Instagram’s stellar growth run is starting to show the first signs of fatigue. In 2019, Instagram's US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in …
Search Has Dominated Social Since 2017 For anyone serious about content marketing in 2020, Google needs to be an absolute priority. If not the top priority, for many. Social channels drive minuscule unpaid web traffic for most organisations, with organic search dominating and driving around 50% for small businesses. The heyday of organic social website …
Instagram Streamlines Influencer Activity Ahead Of 2020 Onslaught Instagram is widely considered, by marketers anyway, as the home of influencer marketing. Which social media channels are most important for influencer marketing? Instagram = 89% YouTube = 70% Facebook = 45% Blogs = 44% Twitter = 33% LinkedIn = 19% Pinterest = 15% Twitch = 6% …
Facebook Opens Brand Collabs Manager To Instagram Influencers Read More »