Google Expands Scope Of GMB, With New Booking & Ecommerce Features Google has released a series of updates to help organisations better communicate timely service disruptions and changes via Google Search and Maps. The new features have launched via Google My Business and further cement its status as a must-use communications tool. Unsurprisingly, since the …
Discovery Ads Are Finally Live Across YouTube, Gmail & Google Discover Google advertisers might have noticed a welcome surprise in their ad accounts in recent weeks. No, not the COVID-19 busting $1,000 ad credit Google has been touting, but a new, much-awaited campaign type, Discovery ads. Announced at Google Marketing Live in 2019, Discovery ads …
Google Goes After Social With New Discovery Campaigns Read More »
Facebook Launches Shops, Insta Shopping Tab, Shoppable Live Streams, & More “Liking” things on social media is alright. Buying tho? That’s hot. If Mark Zuckerberg has his way, that is exactly what Facebook’s 2.6 billion users will begin the new post-lockdown era doing. When they’re not butchering Dalgonas. Facebook’s new e-commerce suite, Facebook Shops, announced recently …
Instagram & Giphy Combine For Improved Story Experience Facebook announced on Friday that it is buying the popular GIF-making and sharing website Giphy for a reported price of $400 million. The deal will see Giphy integrating with Instagram, making its vast GIF library easier to crawl and navigate, injecting even more vava-voom into Instagram Stories …
Facebook Aquires Giphy, Integrates With Instagram Read More »
Facebook Video Niches Down With Live Video Chats Following Facebook's recent mega video release, Facebook has announced an expansion of its new Zoom-like Messenger Rooms feature. Messenger Rooms is Facebook's new video conferencing service. With Messenger Rooms, users can create a Room within Messenger or Facebook, and invite anyone to join the video call, even …
Latest COVID-19 Update Facilitates Contact-Free Options Google has released yet another valuable update to help local businesses during COVID-19: a curbside pickup indicator. The latest update builds upon Google's existing merchant features, allowing businesses to show if they have products in-stock, in-store, and then if items are available via contactless pickup by the roadside. Since …
Google Launches “Curbside Pick-Up” Offering For Businesses Read More »
Can Google Dominate Podcasts As YouTube Has Video? Podcasting is becoming big business. Pre COVID-19, Podcasting was poised to be one of the fastest-growing media channels in 2020, according to research from Deloitte, published earlier this year. As per Deloitte's, "Technology, Media, And Telecommunications Predictions 2020" report, it had forecast that the global podcasting business could grow …
Google Launches New Podcasts Manager For Richer Audience Insights Read More »
eMarketer Claims Daily Usage Is Now 30 mins Evan Speigel, CEO of Snapchat, has reason to be cheerful. After a bumpy 2018, usage bounced back strongly in 2019, before skyrocketing in 2020, as Snap’s recent quarterly results demonstrate. On top of that, at the start of March, Snap was recognised by Fast Company as the …
The World's Gorgeous & Glam Feel COVID Pinch A glut of recent studies suggests that the influencer economy is currently not living its best life. Brands have cancelled or looked to postpone influencer activity at scale, with many concerned about both tone and costs. Influencers' sponsored content has experienced a significant decrease week after week …
[STUDY] Influencer Marketing Costs Could Fall 25% Read More »