Facebook Quietly Winds Down Painful Content Ruling For communicators on the coalface of social media marketing, one of the most frustrating elements of the day to day was Facebook's dreaded 20% Rule. Introduced around 2013, the 20% rule stipulated that you could only boost a post or run an advert (which is the same thing …
First Major LinkedIn Product Redesign In Five Years After five years, LinkedIn has finally got round to their much-needed redesign and added a ton of interesting products, in what is quite a sizeable update rather than just a cosmetic overhaul. Sure, they have tried to make the platform easier to navigate, more intuitive, and all …
LinkedIn Redesigns, Launches Stories Globally & More Read More »
Maximising New Google My Business Attributes As COVID-19 ebbs and flows, and safety measures evolve, being able to communicate these changes effectively to consumers, staff, and stakeholders becomes paramount. For organisations looking to meet these needs head-on, Google My Business is a must, with the tool growing in stature every quarter. Within an organisation's Google …
Google My Business & Local Campaigns’ Expanded Offerings Read More »
Business Suite Streamlines Facebook, Instagram & Messenger Marketing Managing Facebook, and its extended family of apps, day to day can be a painful experience. Over the years, as the Facebook network has grown and become more sophisticated, day to day execution has become far more challenging, due to the dizzying array of marketing features and …
Facebook Launches New Business Suite Management Tool Read More »
New Pinterest Consumer Trends & Creative Covid Ideas Coming up with fresh content marketing ideas and campaigns is difficult at the best of times. Week after week, post after post, things can get a bit samey. Throw in the ol’ COVID curveball, and it gets harder still. To help inject some much-needed freshness into idea …
Engaged View Conversions Could Solve Video Attribution Conundrum Since 2013, the amount of time people spend viewing online video has multiplied across the world, at an average rate of around 32% per annum. The consistent upswing in consumption is mainly attributable to improvements in display sizes and quality of mobile devices, faster mobile data connections, …
When Marketers & User Generated Content Collide Stitch is an exciting new editing feature that allows users to engage with existing content in a way that we haven’t seen before. The clue to figuring out what Stitch is about is all in the name. The feature allows users to reimagine other people’s content by taking …
What's The Real Deal With Reels? After a much-vaunted launch, we are now several weeks into Instagram’s TikTok clone, Reels, and to say it’s a mixed bag wouldn’t be an understatement. While the reaction from users and influencers has been lukewarm, there are definitely reasons for optimism for the fledgling feature. Within days of the …
LinkedIn's Big Corporate Events Push Continues LinkedIn has released a series of Page updates looking to super charge events, analytics and advocacy. LinkedIn has been iterating on its Events product through 2020, as COVID puts virtual events in the spotlight. Through this year, LinkedIn Events has become more visible within both News Feed and notifications, …
Organic Video Post Testing Trialling Within Creator Studio Let's be honest. We all hate Facebook Creator Studio. It's a frustrating, buggy, mess of a piece of software, which shatters dreams on an almost weekly basis for Page admins and community managers. However, redemption could well be close at hand for the much-maligned social media tool, …