Meta has officially started testing ads on Threads, marking a significant step in the platform’s evolution. While Threads hasn’t yet reached the one billion user milestone that Meta initially suggested would be the trigger for monetisation, its rapid growth to 300 million monthly active users has prompted the company to introduce ads earlier than expected. […]
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LinkedIn has unveiled a new data-driven attribution model, designed to provide advertisers with a more accurate and comprehensive view of how their campaigns influence customer behaviour. Traditional attribution models, particularly last-click attribution, have long been criticised for overemphasising bottom-of-the-funnel interactions while undervaluing upper- and mid-funnel efforts. By integrating Multi-Touch Attribution (MTA) and Marketing Mix Modelling
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Instagram has once again shifted its approach to video content. After advising brands and creators to keep Reels under 90 seconds for better engagement, the platform is now actively promoting and recommending Reels up to three minutes long. This change reflects Instagram’s evolving strategy to compete with TikTok and adapt to shifting audience behaviours. For
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