[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook

Facebook Marketing focuses on the Home

Users browsing Facebook Marketplace will notice they can now search thousands of home services through a new feature. Home is where the market is From cleaners, contractors, plumbers, and more, Facebook will help locate top-rated and certified professionals. Appearing in Facebook Marketplace, contractors will be populated with data provided through the social network’s partners, such

Facebook Marketing focuses on the Home Read More »

RIP Facebook Trends

Facebook has removed its sometimes controversial section dedicated to trending posts in order to make way for more news-orientated content. Extra extra, no more Trending In what Facebook is describing as “future news experiences,” Trending will be replaced by dedicated sections of news video. Another dedicated section called “Today In” will also connect users with

RIP Facebook Trends Read More »

Facebook revs up Dynamic Auto Dealership Ads

Facebook is making new lead-gen features available to car dealerships that can be fed right through their CRM. Connecting with the consumer Ads created using a dealership’s vehicle catalogue can deliver leads directly to a salesperson’s customer relations marketing system, and improve highlighted inventory with stronger local campaigns. Both Hub City Ford and Camping World

Facebook revs up Dynamic Auto Dealership Ads Read More »

Facebook seeks Search Engine for Influencer Marketing

Facebook is doubling down on in its marketing strengths and leaked screenshot’s of promotional materials reveal a brand new tool for marketers. Natural allies The new search engine works by allowing advertisers to seek out influencers for specific demographics using specialised targeting options. These options include gender, interests, education, relationship status, life events, home ownership, and

Facebook seeks Search Engine for Influencer Marketing Read More »

Facebook reveals Enforcement Numbers

For the first time in its history, Facebook has published the numbers on guideline violations and content removals. Faces and numbers Vice President of Data Analytics, Alex Shultz, has presented a Hard Questions post along side Facebook’s guide to Understanding the Community Standards Enforcement Report. The recent report covers efforts occurring between October 2017 to

Facebook reveals Enforcement Numbers Read More »