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Facebook: Video Advertising on Mobile

Things move quickly online, sometimes even faster on social. To help keep your head above water, Facebook has released best-practice guidelines for video advertising in the mobile era. Here’s the low down. Get in quick Just like TV isn’t a visual radio, mobile’s aren’t mini TVs. Users are in full control on mobile, determining what they want

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Facebook goes beyond Likes, looks at Emotion Targeting

Facebook really does care how you’re feeling, if some new patents are any indication. Feeling good? A post from CB Insights outlines a range of recent Facebook patents, focusing around the ability to detect and respond to user emotions. One patent would pull data from your keyboard, mouse, touch pad, or touch screen, to determine

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Facebook’s first foray into scripted TV approaches

The moment of truth is approaching: Facebook's getting close to launching its first scripted TV show. And it’s supposed to be quite funny. Candid Camera The series is the brainchild of comedian Nicole Byer, whose series Loosely Exactly Nicole was recently canned by MTV. The show is a semi-biographical account of Byer’s life and she

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