Renewed Facebook Community Management Focus Prompts Ranking Changes At May’s Facebook F8 Mark Zuckerberg spelt out Facebook’s development roadmap for the next two-three years. One of the key themes was the reprioritisation of community. Or, if you like, a focus on putting the ‘social’ back into social media. Since, alas, in recent years, social platforms […]
Facebook Community Management Ranking Update Read More »
This week’s guest blog spot is from Analise Trotter, Head of Delivery at Hoozu. Hoozu leads data-driven, creative influencer marketing activity for leading brands. From Micros to Macros, Is Anyone Not An Influencer On Instagram? According to a recent study, there are over 500,000 active influencers operating on Instagram alone. That’s 39% of all Instagram
Standing Out Amongst 500k Influencers On Instagram Read More »
Branded Content Ads Will See Instagram Influencer Spend Explode Instagram advertisers can now convert organic influencer posts into ads, with the launch of its new Branded Content Ads. As SMK featured in March, the new ad product has been under development with select brands since 2018 and will be available to all advertisers in the
New Instagram Influencer Ads Live Now Read More »
eMarketer: Loss Of Younger Users & News Feed Updates To Blame The latest data from analyst powerhouse eMarketer sees daily Facebook usage downgraded, as two years of perpetual negative PR and News Feed updates start to bite. Daily Facebook usage in 2019 is expected to remain at 38 minutes per person per day, dropping to
Facebook Usage Dropping From 2017 High, While Instagram Peaks Read More »
Google's Latest Redesign Shifts Search Closer To Social News Feeds With each passing year, social media marketing resembles search engine optimisation (SEO) more and more. A recent case-in-point is Facebook’s new off-social News Feed ranking signal, Click-Gap. However, if Google’s latest redesign of search engine results is anything to go by, the feeling may be
Google’s Redesigned Search Engine Results: Spot The Ads… Read More »
500+ Million People Use Instagram Explore Each Month As part of Instagram’s ongoing 2019 redesign, the platform has announced a series of updates for its important Explore discovery feature. Instagram Explore drives 20% of Instagram usage, according to Mark Zuckerberg, and has 500 million people using monthly. Therefore, for Instagram, it is a crucial lever
Instagram Revives IGTV & Expands Explore Functions Read More »
Browse, Shop & Buy Direct From Google Shopping A recurring theme over the past month has been the major players’ developer conferences. Since the end of April, SMK has explored the latest 2019 innovations from Snapchat, Facebook, Instagram & Messenger. Today we are shining a light on some of Google’s latest marketing updates, via its recent Google Marketing Live event. Last week
Google Shopping Throws Gauntlet Down To Instagram Read More »
Facebook’s Third Major Algorithm Update Of 2019 Hot off the heels of News Feed algorithm updates in April and May, Facebook has announced an important update for video content. The latest update is not a reinvention of the wheel, but rather a reweighting of existing video ranking factors, rolling out through the coming months, relating
New Facebook Video Algorithm Update Read More »
New AI 'Bumper Machine' Fires Out YouTube Video Ads In Seconds Managing the creative treadmill is a major challenge for marketers and agencies alike. Not only do messages need to be often tailored by platform, but increasingly within the platform, it is necessary to produce multiple edits of assets. Optimising for different placements. I.e. Instagram
YouTube’s Smart New Bumper Ad Builder Read More »
Branded Content Posts Surge, While Influencers Make It Rain A recent study from UM suggests that only 4% of consumers trust influencer posts on social media. Now, whether this is, in itself, legitimate, and not merely a headline-grabbing PR piece from UM is debatable. However, the implied lack of trust doesn’t seem to be slowing
[New Study] Instagram Influencer Posts Up 153% Read More »