It is not really a stretch to say that social media ads are not currently working as well in March 2022 as they were in March 2021. Facebook ads were dramatically downgraded by Apple’s iOS changes in April 2021, impacting how data is used across the platform. As Apple opted out tens of millions of …
Facebook Offers Ads Guidance For Struggling Businesses Read More »
There’s bad news for all those Instagram aficionados out there – engagement is down by 30%. A report by Rival IQ has illustrated how the engagement rate per post dropped from 0.98% in 2021 to 0.67% in 2022. However, the drop is not necessarily unique to Insta, with Twitter and Facebook also witnessing declining engagement …
TikTok has published a new report exploring the latest user trends and shifts for businesses looking to make a splash in 2022. The What’s Next culture drivers report contains 35 pages of user trends, case studies, brand trends and notes to help businesses unlock the full potential of their marketing campaigns. There’s a lot to …
For businesses that prioritise local marketing or communications activity, Google Maps can be a gamechanger. To help businesses better utilise Maps, Google has lifted the lid on how Maps reviews work, aiding organisations to boost visibility while also protecting their reputation. Ian Leader, Group Product Manager, User Generated Content “With millions of reviews posted every …