LinkedIn is extending its top-of-feed news banner to more regions, in a move aimed at increasing real-time conversation and topical engagement on its platform. Initially launched in early 2024 across the US, Canada and India, the feature is now being rolled out to users in the UK and Australia. For digital marketing leaders, this expansion […]

At its 2025 Cloud Next event, Google made its clearest move yet to lead the next era of AI. This wasn’t a series of feature updates. It was a comprehensive strategy to put AI agents at the centre of marketing operations. These agents are not simple chatbots or automation scripts. They are intelligent systems capable

Google has introduced a new feature in Google Analytics 4 (GA4) called Generated Insights, aimed at helping marketers and analysts identify and understand significant changes in their data with minimal effort. This AI-powered update detects anomalies and highlights key trends, then explains them in natural language directly within your reports. For busy marketing teams managing

Meta is expanding its WhatsApp Business capabilities with the introduction of business broadcasts – a paid feature that allows brands to re-engage customers who have previously interacted with them. While this opens up new promotional opportunities for businesses, Meta is taking a cautious, user-first approach to avoid the backlash that often comes with unsolicited brand

As influencer marketing continues to gain traction, Meta is enhancing its Creator Marketplace and Ads Manager tools to make it easier for brands to find the right creators, repurpose high-performing content, and manage campaigns more effectively. These updates focus on improving discovery, performance insight, and execution — all areas where marketers are looking for more

Elon Musk’s artificial intelligence firm xAI has acquired the social media platform X (formerly Twitter) in an all-stock deal valuing the platform at $33 billion. It is a strategic move that officially fuses two of Musk’s most high-profile ventures under a new holding entity, xAI Holdings Corp. The merger combines real-time social data with frontier

Meta has kicked off 2025 with a raft of advertising updates, sharpening its AI-powered Advantage+ suite and adding new tools to support full-funnel performance, both online and in-store. Underpinning these updates is Andromeda, Meta’s advanced AI system, which now plays a central role in how campaigns are optimised across Facebook, Instagram and Threads. With consumer

OpenAI’s latest update to ChatGPT marks a pivotal moment for marketing and communications teams. With the introduction of GPT-4o, the platform now delivers native image and photo generation, alongside its well-established text capabilities, within a single, intelligent interface. This is not just a technical improvement; it’s a creative enabler for marketers tasked with producing more

The intersection of artificial intelligence and copyright law has become a major talking point, particularly as generative AI tools are being used across industries to create written content, images, music and more. However, a recent court ruling in the United States has reaffirmed a key limitation for marketers and creators: wholly AI generated works cannot

In a digital landscape dominated by video, YouTube continues to outpace platforms like Instagram and Facebook in both reach and engagement, especially among younger audiences. While TikTok has gained significant traction in short-form content, YouTube stands apart with its unique combination of short and long-form video, deeper user engagement and multi-format versatility. This positions it