The ongoing rollout of Google’s AI Overviews has prompted intense debate among publishers, SEOs and advertisers. Critics claim the feature is eroding referral traffic from search, while Google insists the opposite is true, arguing that its AI-driven changes are generating more searches and better-quality clicks. The latest exchange between independent researchers and Google’s own data […]

Social media marketers have long relied on familiar metrics — reach, likes, views — yet these numbers have often fallen short of explaining why something worked or how to improve it next time. They are useful for summarising performance, but less effective for guiding day-to-day creative decisions. Instagram’s latest Insights update offers a step towards

OpenAI has launched GPT-5, consolidating its previous specialist AI models into a single system capable of adapting speed, depth and tone on demand. For CMOs and corporate communications leaders, this is less about technical prowess and more about strategic control, delivering consistent, accurate and brand-aligned content generation at scale. From Fragmented Tools to One Adaptive

Search marketers are facing a fundamental change in how Google delivers answers. The introduction of two distinct AI-powered search formats, AI Mode and AI Overviews, marks a shift from a single set of ranking rules to a dual-path system with very different behaviours. New data from enterprise SEO platform BrightEdge, first published by Search Engine

Search behaviour is undergoing a quiet revolution. What was once a near-synonym for “Googling” is now a more complex, multi-platform experience shaped by intent, topic and audience. New data from Claneo, in partnership with Appinio, reveals how different demographics approach search in 2025, highlighting a marked shift toward AI tools and visual platforms. While traditional

In today’s Instagram landscape, marketers are playing for marginal gains. Organic visibility is tightening, competition is fierce, and attention is spread across multiple surfaces. To achieve meaningful results, brands can no longer rely on one or two familiar formats. Success now comes from executing across the full suite of placements. Reels, Stories, Feed Posts, Lives,

Google has introduced a new conversion metric for advertisers: Branded Searches. Quietly launched after being teased at Google Marketing Live 2025, this new feature allows marketers to measure how their upper-funnel campaigns spark brand interest across Google Search and YouTube. It’s a long-awaited capability that offers tangible insight into the awareness stage, traditionally one of

Instagram chief Adam Mosseri has officially debunked one of the most persistent myths in the creator and social media marketing world: the idea that using the phrase “link in bio” in your post captions will hurt your reach. It’s a theory that has long felt plausible. After all, directing users to click a link could

YouTube is doubling down on generative AI, rolling out a suite of new tools aimed at transforming how Shorts are created and experienced. With enhanced image-to-video capabilities, dynamic effects, and a dedicated AI Playground, the platform is making a serious push to bring Google’s latest AI models into the hands of everyday creators. The updates

OpenAI has launched one of its most ambitious tools to date: ChatGPT Agent, a fully functional AI assistant designed to carry out complex, end-to-end tasks with minimal human input. More than just a chatbot, this new agent can plan, research, execute, and deliver results across both personal and professional domains. It represents a turning point