[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

James Fitzgerald

James Fitzgerald is Executive Director of Programming at SMK, where he leads digital, social media and AI capability programmes for marketing, communications and leadership teams. He helps organisations build practical capability across social media strategy, content, AI adoption, paid media, search, digital communications and marketing transformation. James writes regularly for SMK on platform change, AI in marketing, digital strategy and the future of marketing and communications teams. Connect with James on LinkedIn: https://www.linkedin.com/in/jamesgefitzgerald/

[NEW STUDY] How To Create High-Performing LinkedIn Video Ads

Leave a Comment / LinkedIn /

LinkedIn differs from other social media networks in many respects, but not one: video gets the highest engagement rates on the platform. That’s good information for marketers to have – but you know what’s even better? Knowing the specifics that drive engagement and interaction. With that in mind, it is pretty handy that VidMob and […]

[NEW STUDY] How To Create High-Performing LinkedIn Video Ads Read More »

TikTok Explains How To Unlock Trending Communities

Leave a Comment / TikTok /

Unlocking the power of communities could be the next big thing for TikTok marketers looking to maximise messaging and brand recognition among users. TikTok for Business “Brands that identify relevant communities on TikTok and craft their creative strategies around them are able to create authentic ads that deliver real impact.” An excellent recent example TikTok

TikTok Explains How To Unlock Trending Communities Read More »