Facebook has announced it will allow more control over high and low bids for ad placements. Cost per thousand impressions gets flexible According to Amelia Zins, Facebook’s marketing manager, the social media network’s new ad manager CPM Targets will allow users to set minimum bids regarding ad placement, accepting all bids above target with caveats […]
Facebook Audience Network users to set own CPMs Read More »
No longer are Facebook Stories relegated to approved friends and family, now you can publicly share your Stories through public followers. We’ve never met, but this is my Story The Public setting found in your dashboard now offers the ability to enable another audience of followers to view your content. Allowing for the Public sharing
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Facebook now lets brands track metrics around video re-shares, including which Pages are re-sharing their content. Replays for larger audiences Following demands for more information on which Pages are re-sharing Facebook is providing just that, while also limiting what metrics the re-sharers have access to regarding the original content. Content creators can see who’s re-sharing
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For the first time ever, Facebook is building a video chat device for home use, the first significant hardware product to be released from their Building 8 lab. Zuckerberg’s plan to bring users closer together The new device is rumoured to be a large screen/smart camera combo specifically designed for distance communication. The product already
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Facebook is adding meta-data to all links appearing in the News Feed, and websites will have to make sure their pages are inline with the new criteria. Flipping through the pages In its ongoing quest to curtain clickbait, Facebook will be displaying page information in the form of meta-title, meat-description, and a list of the
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Facebook has announced Groups for Pages, which will enable platform communities to hold forums within designated sections. Groups get special treatment Page Admins will have the ability to create special groups within a given Page, along with a channel for discussion amongst members. The global launch will see artists, professionals, brands, or even news agencies,
Facebook Groups discussion channels coming soon Read More »
Facebook is launching Live 360 Ready Program along with a myriad of additional features to Pages and Profiles section. Get with the Program Live 360 Ready Program is an assortment of third-party 360 cameras and software, approved by Facebook, that allows for Live 360 content. At present, Live 360 Ready Program supports 11 cameras and
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Consider yourselves forewarned: Facebook is cutting back on links to slow loading web pages. Fast, better, stronger Over the coming months, Facebook will be unveiling an update to News Feed allowing for faster linking to mobile-friendly web pages. According to Facebook engineers Jiayi Wen and Shengbo Guo, 40% of users abandon a web page that
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Facebook is currently testing a new format that presents ads to a small group of Marketplace users in the US. Facebook feeds adverts The new initiative of bringing ads to marketplace will be in News Feed format that users are already familiar with, in order to foster a frictionless adoption. Clicking on an ad will
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The Facebook camera will now allow users to create their own GIFs, thanks to a brand new built-in GIF creator. Meme, myself, and I Looking to share a snappy selfie for your convo? Now users have the option to record their own GIF quickly and easily. The GIFs are designed to last no more than
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