Analysing Google Search Ads Just Got Easier and Better To help Google advertisers get a better sense of their search performance, Google has announced the launch of Click Share for Search. Click share is the estimated share of all achievable clicks that an advertiser has received. Marketers can use the click share metric to understand where […]

Optimise Your Google Ad Optimization Score To Win Big Google has released a set of best practices to help Google Ads users improve their optimization* score. The feature was introduced back in August 2018 as part of Google’s major revamp, simplification and relaunch of AdWords (now rebranded as Google Ads). Despite being the world’s dominant

Will Google's New 'Related Activity Cards' Boost Brand Browsing?  Google is now rolling out a new feature in search named “your related activity”, which allows mobile users to pick up a search where they left off previously. Google will show users links to pages they have visited in the past through their search history. In

Google has announced an interesting feature to its Slides platform presentation tool. Do it real-time Google users can now add captions to live feed presentations during an active feed. The feature has been developed by the same team that revamped screen reader, magnifier, and Braille support for Google Docs, Sheets, and Slides. The new accessibility

Google has moved to improve confidence in its online ad platforms by getting third-party validation from the Media Ratings Council (MRC). Accreditation and standards The primary objective of the MRC is to secure ‘audience measurement services that are valid, reliable and effective.’ The core concept at play here is standardisation: It’s meant to let practitioners easily compare oranges

Google is improving the way it handles and presents copyrighted images through Google Image Search. Credit where it’s due Users have been repurposing the pictures they find via Google Images since it launched, over 17 years ago. Sometimes, such repurposing is legally dubious. Now, Google is adding an ‘Image Credits’ link to Search result for

Google has launched Home Hub—a ‘Made by Google’ product that is set to rival Amazon Echo and Facebook Portal. But what is its potential reach? Three contenders The three major player for in-home smart devices are the same for online ad distribution. Facebook and Google go without saying and—as we recently reported—Amazon is now the

Google+ will wind-up over the next 10 months, taking a few last breaths before being allowed to expire in August 2019. But rather than an act of mercy, the real reason seems to be a potential data breach. Strobe effect The move to close Google+ was announced as an outcome of ‘Project Strobe’—an internal security