Google Elevates Website UX As Page Experience Kicks In In November 2020, Google announced that it would be making changes to its Search algorithm based on page experience. Now it’s spilt the beans and has confirmed a winter roll out date, albeit slightly later than initially planned. Webmasters now have until June to get ready […]
Google Announces Algorithm Update For June Read More »
Will Better Testing Save Marketer's Organic Video Results? Finally, the change we all wanted to see has started to land on our shores! Nobody likes to deal with Facebook Creator Studio, but hopefully, this update will bring smiles to faces and some sunshine to the hellscape. We all know that Facebook video engagement is down
Facebook’s Organic Video Testing Tool Finally Starts Rollout Read More »
TikTok Claims 732m Users Globally & Rising Fast As social media spend booms in 2021, TikTok is busy embracing a bold new future through its range of eCommerce-focused adverts, according to a leaked pitch deck doing the rounds with various advertisers in the US. The report recently featured in Business Insider outlines an array of
TikTok’s Brand New Ad Options Leaked Read More »
New Reels remix offers Instagram engagement boost Instagram Reels has launched Remix, its clone of TikTok's incredibly popular Duets. The new Remix update will enable Instagram content producers to jump on the engagement bandwagon and copy what's worked so well over at TikTok. Instagram Creators "Now you can create your own reel alongside an existing reel! Whether
Instagram Launches Reels Remix, Cloning TikTok Duets Read More »
Page Admins Rejoice As Facebook Trolls FINALLY Put On Notice A few weeks ago, the Queen of Twitter, Chrissy Teigen, upped sticks, called it a day, threw in the towel and said enough’s enough. Why? Online abuse, racism and bullying. The following week, French football legend and possibly coolest man on the planet, Theirry Henry,
Facebook Limits Comments On Page Posts Read More »
Get Ready For Bigger, Bolder Business Influencers Thought leadership is the lifeblood of both corporate comms and business to business marketing. However, not all leaders are good at it or willing to commit to it meaningfully. For those who truly aspire to drive the agenda in their category or sector, LinkedIn's new Creator Mode's recent
LinkedIn Launches New ‘Creator Mode’ & Video Cover Stories Read More »
Apple's iOS 14 Digital Marketing Armadgedon Draws Closer In November 2014, Paper Magazine ran an interview and photoshoot with Kim Kardashian that claimed to break the internet. Despite earning nearly 1% of all web browsing history in the US 24 hours after publishing the full story, Paper never came close to breaking it as completely
SMK Explains: Apple’s War On Digital Marketing Read More »
Is Google drawing up the traffic drawbridge? With the steady demise of organic results within social channels over the years and budgets coming under strain in many quarters post-COVID, organisations are increasingly pivoting towards Search Engine Optimisation (SEO). However, while SEO typically runs rings around social channels for driving organic traffic, and conversions, the latest
[REPORT] 65% of Google Searches Never Leave Read More »
The TikTok cheat sheet Last year, when TikTok expanded its ad offering for brands, it kicked off with the slogan, “don’t make ads, make TikToks.” But what does that mean exactly? Well, essentially nothing, since everyone is just running ads on TikTok, much as they are in every other channel. But, it is fair to
TikTok Launches Ad Library & Brand Safety Measures Read More »
Facebook expands video offering across 90 second clips & Facebook Live Facebook has announced a fresh focus on shorter videos that could step on the toes of TikTok and convince creators to leave everyone’s favourite short-form content provider. Mark Zuckerberg’s behemoth has also unveiled plans to broaden monetisation options for creators, who will now be
Facebook Opens Up Shorter Video Campaigns Read More »