Looking for an easy-to-use app that provides a snapshot into your social activity? Look no further than sassy little app Perch. Perch 'n' peruse Perch is a new app for iOS and Android designed to give small businesses a "birds-eye view" of their social mentions.  Start by adding all the users and brands you follow over

Instant Messaging is big business. While Facebook's Messenger and WhatsApp tend to dominate the headlines, they're often outpaced by the plucky WeChat. Read on to learn more about the Chinese messaging service. Chatterbox WeChat lets users send video and text messages privately or to groups. It was first launched in January 2011 by Chinese development

Facebook has finally launched Partner Categories in Australia. This powerful feature will allow marketers to reach segments of people who have key attributes that we care about, based on their off-Facebook activity. Segment and succeed To date, we have been able to advertise to people based on their expressed interests on Facebook – age, gender, favourite

Social media moves at a frantic pace and it can be hard keeping up to speed on the latest stats. So today we're looking at five keys social facts every marketer should know about. 1. Timing is everything While far from an exact science, new research from Chartbeat indicates the best time to post is

Live-streaming video app Meerkat has announced Cameo, a new feature that lets you take over live streaming videos.  Snap it up Meerkat explained in a blog post that Cameo is intended to make videos more interactive.  "Today’s app update is our biggest yet and the first big implementation of our vision for participatory media, and it

Twitter might be the master of mobile, but its latest roll-out looks a lot like Facebook. Don't be a Card Twitter has changed the way it displays links on mobile. Clunky URLs are out, image-heavy cards are in, similar to the way Facebook displays its mobile content. While not technically an update (it's based on

Are you a fan of Skype but looking to add a bit of personality to your video calls? Skype Qik might be what you're looking for. Jazz hands Skype Qik is an official Skype app that lets you jazz up mobile video calls with text, music and photos. Qik lets you record videos directly on your

YouTube is working on a Trusted Tester program that will give brands and creators more control over their content. More movie metrics The Trusted Tester program is part of YouTube’s Creator Studio app, and gives publishers the ability to update their account and respond to comments. The program also gives publishers access to their current

The term millennial gets thrown around like gold dust in digital marketing circles. Millennials are the mysterious golden goose that, once cracked, will reign down all sorts of treasures. And they also like taking lots of selfies. But how much do we really know about millennials, and how important are they to the digital marketing