[SMK] AI & Digital Marketing Capability Transformation
Online Video Consumption Grows & Grows The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith Media’s latest Online Video Forecasts 2019 report. The amount of time people spend viewing online video has multiplied across the world, at an average rate of 32% a […]
YouTube’s Big Brand Moves As Online Video Booms Read More »
Facebook's Launches Interactive New Ad Units With each passing quarter, social channels get worse and worse for driving web traffic. Organic downstream social traffic started to clam up back in 2017, with Google once again ‘king of the castle’ for those seeking page impressions. At the same time, social ad click-through rates (CTRs) have been
Do Facebook’s New Ad Features Spell Doom For Social traffic? Read More »
@TwitterBusiness has launched a new official Agency Playbook. The blog post heralding the Playbook’s release claims it’ll ‘help you answer the confusing questions, debunk common pain points, and guide your clients towards Twitter success.’ So, is it a gamechanger or a doorstopper? Well, it depends on where you are at… Good info for green tweeters
Twitter’s Agency Playbook: Is it for you? Read More »
A research project called Power in Progress is looking at how brands should approach social media and collective power. The researchers, Velocity, haven’t yet published their findings. But details of interest are emerging; most recently via Forbes columnist David Bloom. New power generation Disruption is now an acknowledged market force brought on by the decentralising
[NEW STUDY] Content that Takes a Stand Read More »
Google has introduced a few new AI-driven tweaks for campaigns in the Display & Video 360 platform. We’re talking outcome-based ad buying and automated bidding at the insertion order level. It’s simpler and more impressive than it may sound… Automating outcome-based success Up to now, automated bidding in Display & Video 360 only supported ad
New Ad Buying Automation via Google Read More »
Facebook is poised to hide like counts from posts. With potentially huge implications for social media metrics, Zuckerberg and co have quietly planted a likes-hiding code in Facebook’s Android app. Losing likes Jane Wong—a Hong Kong based tech blogger—uncovered the ‘prototype functionality’. The inactive code she discovered in the app will (when triggered) hide like/reaction
Facebook Poised to Hide Popularity Read More »
Starting this week, the price paid by winning bidders in Ad Manager auctions will be calculated differently. Google Ad Manager is moving to a first price auction method. Some fear this will cause a price hike for online ads. Google signalled the change in March. They say that months of trials have proven that ‘first
Google, First Price Auctions & The New Ad Normal Read More »
Hashtags on Instagram: they enhance exposure and engagement, right? But how can you get the best from them? Put hashtags in post caption or in the first comment? How many? Do you hide them? A data-driven perspective is currently doing the rounds, published by analytics experts Socialinsider and content curation service Quuu. Is this new
[NEW STUDY] Hashtag Strategies to Win Instagram Read More »
Facebook has launched conversational ad campaign options aimed at lead generation. This new flow for Messenger-focused campaign objectives will funnel clicks through a purpose-programmed chatbot that can help identify ideal clients. While Ad Manager handles the automation, chatbot behaviour can be customised by the advertiser. And, it’s simpler than it sounds. Here’s how you do
How to Use Messenger’s New Lead Gen Features Read More »
Innovation, visible social responsibility, valuing employees and video: new analysis says these may be the most important factors to amass a following for your company on LinkedIn. Kylee Lessard—LinkedIn’s own Associate Product Marketing Manager—has profiled and analysed the 10 most followed companies on LinkedIn and says we should all learn from their performance. Lessard’s Lessons to Impress
Page Tips from LinkedIn’s Top 10 Read More »