[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

SMK Post

Linking in to the Right Candidates

In a positive move for those eager for LinkedIn to improve its relevance and meet its potential, LinkedIn has released a plugin designed to make the job application process more streamlined for applicants and employers. ‘Apply with LinkedIn’ is a free service available to both job seekers and businesses.

Always ‘Coke’… and ‘Matt’ and ‘Tara’

Coca Cola has just launched the ‘Share a Coke’ campaign, where 150 of the most popular names in the country (including Matt and Tara) will be printed on coke bottles and available at stores nationally. The huge summer campaign is exclusive to Australia and marks the first time in 125 years the company has changed its packaging.

What Google Plus means for Advertisers

Google Plus launched publicly last week, and beyond the hype there’s plenty beneath the hood to interest business. More than just an alternative to arch-rival Facebook, Google hopes Plus will help them learn more about their users to develop sophisticated personalised advertising.

In-store shoppers seek online advice

New data from the AMP Capital Shopping Centre’s (AMPCSC) Annual Report suggests that while the 95% of Australian retail sales occur in bricks and mortar stores, 85% of shoppers are researching online before they buy. This research includes price comparisons, talking to friends and reading and leaving comments on shopping websites.