[SMK] AI & Digital Marketing Capability Transformation
500+ Million People Use Instagram Explore Each Month As part of Instagram’s ongoing 2019 redesign, the platform has announced a series of updates for its important Explore discovery feature. Instagram Explore drives 20% of Instagram usage, according to Mark Zuckerberg, and has 500 million people using monthly. Therefore, for Instagram, it is a crucial lever […]
Instagram Revives IGTV & Expands Explore Functions Read More »
Browse, Shop & Buy Direct From Google Shopping A recurring theme over the past month has been the major players’ developer conferences. Since the end of April, SMK has explored the latest 2019 innovations from Snapchat, Facebook, Instagram & Messenger. Today we are shining a light on some of Google’s latest marketing updates, via its recent Google Marketing Live event. Last week
Google Shopping Throws Gauntlet Down To Instagram Read More »
Facebook’s Third Major Algorithm Update Of 2019 Hot off the heels of News Feed algorithm updates in April and May, Facebook has announced an important update for video content. The latest update is not a reinvention of the wheel, but rather a reweighting of existing video ranking factors, rolling out through the coming months, relating
New Facebook Video Algorithm Update Read More »
New AI 'Bumper Machine' Fires Out YouTube Video Ads In Seconds Managing the creative treadmill is a major challenge for marketers and agencies alike. Not only do messages need to be often tailored by platform, but increasingly within the platform, it is necessary to produce multiple edits of assets. Optimising for different placements. I.e. Instagram
YouTube’s Smart New Bumper Ad Builder Read More »
Branded Content Posts Surge, While Influencers Make It Rain A recent study from UM suggests that only 4% of consumers trust influencer posts on social media. Now, whether this is, in itself, legitimate, and not merely a headline-grabbing PR piece from UM is debatable. However, the implied lack of trust doesn’t seem to be slowing
[New Study] Instagram Influencer Posts Up 153% Read More »
Google I/O Updates Search Results For Podcasts Following hot on the heels of Facebook’s F8 developer conference, this week has been the Google equivalent, the I/O Developer Conference. At this week’s event, Google announced a host of updates across its entire ecosystem, with some interesting upgrades to search engine results pages (SERPs). Perhaps one of
Google Announces Search Rankings For Podcasts Read More »
"A Modern Day Social Network Built Around Messaging" This is the third and final instalment of SMK’s F8 coverage. Today we are exploring Facebook Messenger, following Facebook last week and Instagram on Monday. Much of the Messenger talk at F8 centred on selling the messaging dream. Both to users and businesses alike. Messenger is a
Facebook Messenger F8 Marketing Takeaways Read More »
F8 Changes Galore: Vanity Metrics, Influencers, Camera, Commerce and Stories Last week was Facebook’s F8 Conference, the biggest event in Facebook’s calendar. For the uninitiated, think of one of those Apple events; when they release super, rad features, like a snazzy red version of your current mobile device. F8 is always choc full of new
Major Instagram F8 Takeaways Read More »
Marketers Globally Groan, As Facebook Shreds Social Strategies. Again. It’s that time of the year again: F8. The Facebook F8 developer conference is Big Blue’s biggest event of the year. Mark Zuckerberg practises dad jokes for weeks, listens to ‘eye of the tiger’ on his Discman and then channels his inner Steve Jobs, sans black
Major Facebook F8 Takeways For Marketers Read More »
Strong Snap Q1 Sees Usage & Revenue Up After a 2018 to forget, Snapchat is finally rocking and rolling again, with both usage and revenue up for the plucky camera company. Snapchat posted its first daily user growth in over a year. Adding 4 million daily active users (DAUs) in the first quarter of 2019,
Snapchat Is Back At The Races Read More »