Snapchat Announces New Features Galore At Partner Summit During last week’s virtual Partner Summit, Snapchat announced a flurry of new product releases and marketing features. Snapchat use has boomed in the past few months during the Covid-19 pandemic. The app now has over 229 million daily active users, and more than 100 million of those …
Instagram & Giphy Combine For Improved Story Experience Facebook announced on Friday that it is buying the popular GIF-making and sharing website Giphy for a reported price of $400 million. The deal will see Giphy integrating with Instagram, making its vast GIF library easier to crawl and navigate, injecting even more vava-voom into Instagram Stories …
Facebook Aquires Giphy, Integrates With Instagram Read More »
eMarketer Claims Daily Usage Is Now 30 mins Evan Speigel, CEO of Snapchat, has reason to be cheerful. After a bumpy 2018, usage bounced back strongly in 2019, before skyrocketing in 2020, as Snap’s recent quarterly results demonstrate. On top of that, at the start of March, Snap was recognised by Fast Company as the …
New Story Stickers Allow Cash-Strapped SMEs To Cash In Small business represents a sizeable part of Google and Facebook's global turnover. Therefore, over the past month, both have rolled out a variety of features to help support businesses impacted by COVID-19 during this time. While both have ad credits and funding on the table, the …
Instagram Launches “Gift Cards” For Businesses To Sell Read More »
Instagram Rolls Out Red Carpet For Creators In YouTube Challenge Instagram advertising is growing gangbusters. Despite being a fraction of the size of YouTube (YouTube reaches circa 80% of web using Aussies and Kiwis to Insta's 55%), Instagram advertising dominates its much bigger rival, in terms of marketing investment. In 2019, Instagram was estimated to …
Reddit Is Fast Becoming A Serious Marketing Channel Reddit is one of marketing’s great underutilised opportunities. According to Alexa, it’s the fifth top digital property in both Australia and New Zealand. Only trailing the big three, Google, Facebook and YouTube in Australia. While in NZ, it trails the same, plus Trade Me. In December, Reddit …
Reddit Chasing Marketing Dollars With Trending Takeovers Read More »
LinkedIn Trialling Ephermeral Stories Feature Social Stories have been one of the defining social media product themes over the past few years. Originally created by Snapchat in 2013. Instagram cloned in 2016. Facebook emulated in 2017. WhatsApp spun off Status in the same year. YouTube launched its version in late 2018. So did Google. Pinterest …
Marketers & Users Are Piling Into Pinterest In 2020 Almost a year after listing on the New York Stock Exchange, Pinterest’s stock is riding on high, as usage and marketing uptake continues to surge. On Thursday, Pinterest posted stronger-than-expected fourth-quarter results, ending 2019 in style, and setting the scene for a very strong 2020. Pinterest …
YouTube Marketing Spend Up 36% To $15bn In 2019 After 15 years of avoiding the YouTube ad revenue question, Google finally broke rank on Monday and spilled the beans. YouTube is now one of the fastest growing areas of Google’s ad business. According to parent company Alphabet’s fourth quarter earnings report, YouTube ended 2019 on a …
Instagram Stories Median Reach Rate 4.4%, Claims Study The Story-fication of social platforms was one of the leading social media marketing themes of 2018. Stories creation and consumption grew 842% between 2016 – 2018, according to Block Party, a consultancy. In mid-2018 former Facebook chief product officer Chris Cox, claimed, “the Stories format is on a …