Meta is expanding its WhatsApp Business capabilities with the introduction of business broadcasts – a paid feature that allows brands to re-engage customers who have previously interacted with them. While this opens up new promotional opportunities for businesses, Meta is taking a cautious, user-first approach to avoid the backlash that often comes with unsolicited brand […]
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At the Cannes Lions International Festival of Creativity this week, Meta has introduced a suite of AI-driven tools designed to enhance business growth, engagement on Threads, and unlock creativity. AI Chatbots on Messenger One of the highlights is the introduction of AI chat features on Messenger, built with Meta’s latest large language model, LLaMa 3.
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Meta has launched its first AI-driven ad targeting program for businesses on WhatsApp, aiming to monetise the popular chat service, the company announced last week at its third annual Conversations conference held in Sao Paulo. CEO Mark Zuckerberg unveiled the new tools in a video showcased during the event. This announcement signifies a notable shift
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Meta has announced a beefed-up WhatsApp shopping experience called Flows, which lets users do things such as order a meal or book an appointment from a WhatsApp chat. Designed to help businesses earn more sales via the platform, marketers will be able to use Flows to do things like build text boxes, calendars and even
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Meta has announced a raft of new measures that are designed to improve how small businesses interact with customers, identify leads and close deals. According to its own data, 71% of people want to interact with companies in the same way they talk to their friends. Luckily for Meta, it owns several high-profile messaging platforms,
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