[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

WhatsApp

Meta Expands Messaging Ads and AI Tools on WhatsApp

Leave a Comment / Ads, AI, WhatsApp /

Meta has unveiled a series of significant updates to its messaging and ad infrastructure, with a strong emphasis on WhatsApp. These enhancements are designed to streamline campaign management, deepen customer engagement, and future-proof brand communications in an increasingly AI-driven environment. Messaging Becomes a Priority At the heart of the announcement is Meta’s drive to make […]

Meta Expands Messaging Ads and AI Tools on WhatsApp Read More »

WhatsApp Boosts Business Messaging

Leave a Comment / WhatsApp /

Meta is expanding its WhatsApp Business capabilities with the introduction of business broadcasts – a paid feature that allows brands to re-engage customers who have previously interacted with them. While this opens up new promotional opportunities for businesses, Meta is taking a cautious, user-first approach to avoid the backlash that often comes with unsolicited brand

WhatsApp Boosts Business Messaging Read More »

Meta Unveils Marketing AI Chatbots

Leave a Comment / Ads, AI, Facebook, Instagram, Meta, WhatsApp /

At the Cannes Lions International Festival of Creativity this week, Meta has introduced a suite of AI-driven tools designed to enhance business growth, engagement on Threads, and unlock creativity. AI Chatbots on Messenger One of the highlights is the introduction of AI chat features on Messenger, built with Meta’s latest large language model, LLaMa 3.

Meta Unveils Marketing AI Chatbots Read More »

Meta Reveals New Business Messaging Updates

Leave a Comment / AI, WhatsApp /

Meta has launched its first AI-driven ad targeting program for businesses on WhatsApp, aiming to monetise the popular chat service, the company announced last week at its third annual Conversations conference held in Sao Paulo. CEO Mark Zuckerberg unveiled the new tools in a video showcased during the event. This announcement signifies a notable shift

Meta Reveals New Business Messaging Updates Read More »

Meta Expands Ads & Messaging Business Tools

Leave a Comment / Ads, Facebook, Instagram, WhatsApp /

Meta has announced a raft of new measures that are designed to improve how small businesses interact with customers, identify leads and close deals. According to its own data, 71% of people want to interact with companies in the same way they talk to their friends. Luckily for Meta, it owns several high-profile messaging platforms,

Meta Expands Ads & Messaging Business Tools Read More »