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DIGITAL MARKETING NEWS

June 2019

Facebook Messenger Launches Snapchat Bitmoji Clone

Leave a Comment / Facebook, SMK Post, Snapchat / By

New Facebook Avatars Launch For Messenger & News Feed Comments  Having successfully cloned and scaled Snapchat’s best feature, Stories, Big Blue is now back for Snapchat’s next best feature… Bitmojis. This week sees the first steps in the global rollout of the popular feature with Facebook Avatars launching in Australia. Avatars are launching this week …

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LinkedIn Super Charges Ads With Major AdTech Deal

Leave a Comment / LinkedIn, SMK Post / By

LinkedIn Latest Acquisition Will Power Improved Ad Targeting & Attribution LinkedIn’s bumper 2019 continues apace with its acquisition of advertising tech business Drawbridge, for an undisclosed fee. Drawbridge's advanced artificial intelligence will be used to help improve reach for LinkedIn's Matched Audiences and Audience Network campaigns, providing better marketing attribution. After 13 years in the …

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