Instagram is beta testing a feature allowing users to publish stories that can only be seen by friends of their choosing. VIP viewing The new ability to make stories visible to specific groups of friends is being called “Friend List Stickers” and is touted as a potential game changer. When posting a story, users will […]
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Google’s recently changed-up its online advertising services and rebranded them to boot. Now, a new thing called Google Ad Manager has popped up. So, what is it? Unified publisher platform In a basic sense, Google Ad Manager will be the platform that content creators and publishers will use to sell and manage their ad space
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In an attempt to monetise Messenger even further, Facebook is launching everyone’s favourite kind of ad, the one that intrudes with sound and video. Aggressive ads Facebook plans to bring video ads out of News Feeds and start populating Messenger inboxes with the new ad format ASAP. Over a year of testing has yielded the
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Scheduling prerecorded videos has been available to YouTubers for years – now they have a platform to build anticipation for upcoming content. Prerecord to victory Dubbed 'Premieres', the new public landing page is meant to keep a sort of go-to for upcoming content which will provide an in-home alternative to using Instagram and Twitter to foster
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A new genre of programming is coming to Snapchat that will offer non-scripted episodes featuring social media personalities. Doc + series As other social media platforms continue to add and experiment with new content mediums, like Instagram’s IGTV and Facebook’s Watch, Snapchat is determined to carve its own original programming. Whether unscripted proves to be
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There must be something in the water. Recently Facebook announced enhanced ad transparency tools, now Twitter is following suit. Nothing to see here… Dubbed the Ads Transparency Centre, the tool allows individual users to search for any advertiser on Twitter. Searches will yield information on all ads running across the platform, including Promoted-only Tweets, as well
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Another new Google brand is bringing enterprise tools together and tightenting the integration between them. One platform to rule them all DoubleClick and Analytics 360: they’re mainstays for many in professional digital marketing. Now, they’re coming together in a singular environment called the Google Marketing Platform. The official pitch for the new platform says it’s where
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Facebook is working on a new feature that will allow users to “snooze” particular keywords, censoring out posts. Read later Having already introduced the ability to snooze people and Pages for up to 30 days, now users can block coverage of particular events. A drop-down menu can be found in the upper right corner of
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In its continuing mission to project a squeaky clean image and distance itself from everything fake-news and Russian hacker related, Facebook is brining yet another layer of transparency tools to Ads and Pages. Through the Looking Glass Should they choose, users can now view which ads a Page is running across Facebook, Instagram, Messenger, and Facebook's
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After eighteen years working with AdWords, it’s time to get on Google Ads. Yes, it’s another name change—but there’s also a bit more to it. Bring the smart Along with the new name, Google is changing the default ad experience. Say hi to ‘Smart campaigns’. It promises it’ll take minutes to make ads that drive real
Google Ads replaces AdWords, and More Read More »