Rashmy Chatterjee, IBM’s Chief of Marketing for North America, joins a chorus of top execs preaching AI’s indispensability for the future of marketing. Analytics with benefits Interviewed by Forbes magazine, Ms Chatterjee says ‘cognitive marketing’ is the next big thing. She explains it as systems that use data and analytics to learn and to make […]
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Hot on the back of verified business accounts, WhatsApp has announced business apps designed to let money-makers co-ordinate communications with their customers. Split by size It appears as though they’re developing completely separate tool sets to be used by enterprises of differing scales. They say they’ll be offering ‘a free WhatsApp Business app for small
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Last year Facebook turned its gaze and considerable resources to outpacing rivals Snapchat and LinkedIn, even if it meant blatantly poaching these platforms’ most popular features. Now it appears Facebook has Yelp and other location-based apps in its crosshairs. Check-in, drop out Facebook’s Events app has been rebranded as Local, and currently has over 70
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As we’re dusting ourselves off from the silly season, Facebook has gifted us with its insights from the world of retail. Read on for the key takeaways. Surprise surprise, Online First Facebook reckons online shopping will account for 23% of all retail sales by 2020. This is up from 12% in 2016. Conversely, traditional retail
Facebook Study: Insights into Retail Read More »
While 2017 might have been a rollercoaster for Twitter, you have to hand it to the platform. Twitter is still forging ahead with innovative features and shows no signs of tiring. Over the holidays you may have noticed a new addition to your viewing line up: Twitter TV. Square Eyes PopBuzz Presents is the name
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While Facebook might have over 2.1 billion users, more than half (1.2 billion) are connected to a small business in another country. Helping you leverage this market, Facebook has introduced updates to its cross-border solutions. No Passport Required Cross-border solutions was introduced in September 2016, as a resource for brands looking to expand their presence
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Here’s one for the fans: YouTube and Ticketmaster have teamed up to sell more concert tickets. Music to your ears? YouTube pages for artists will now feature upcoming tour dates, including nearby shows. Importantly, punters will be able to purchase concert tickets by clicking on the new "Ticket’s" button on the YouTube page. This will
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While the web seems awash with daily accusations of fake news, a recent study shows we’re actually getting our news from increasingly varied sources. Read all about it The Pew Research Centre found that over a quarter (26%) of US adults now get their news from two more social media sites. That's up from 18%
Stat Attack: More users getting their News from Social Read More »
Facebook expended a lot of effort and money last year promoting Live, its video streaming service. It looks like the trend is continuing in 2018, now Facebook is working on a secretive Fan Club App. Fanning the Flames Fan Club App is intended to help users and brands increase engagement when live streaming, by reaching
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New offline features have shown advertisers added value, and are encouraging an increase in marketing spending. Hey big spender Both Instagram and Snapchat have seen a rise in ad spending at 73% and 55% respectively, citing Snap Mapp, Geofilters, Snapchat’s AR feature and Instagram stories as the catalysts. Instagram Stories has continued to excite brands
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