[SMK] AI & Digital Marketing Capability Transformation

Menu

DIGITAL MARKETING NEWS

Google Offers More Conversions With Latest Performance Max Updates

Leave a Comment / Ads, Google, SMK Post /

For Google advertisers in 2022, Performance Max campaigns have loomed large, with Google leaning into campaign automation in a big way. Performance Max is a goal-based campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign across channels like YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max […]

Google Offers More Conversions With Latest Performance Max Updates Read More »

Instagram Tweaks Algorithm Favouring “Original Content”

Leave a Comment / Instagram, SMK Post /

In a move that could spark concern among some marketers, Instagram is moving to prioritise original content over reposts. Marketers who lean into a lot of user-generated content, memes or even potentially influencer posts or have done so in the past could feel a pinch following Instagram’s latest algorithm updates. In a video posted on

Instagram Tweaks Algorithm Favouring “Original Content” Read More »

[New Report] Do Instagram Hashtags Help Grow Impressions?

Leave a Comment / Instagram, SMK Post /

How many hashtags should you add to your Instagram posts to make engagement pop? Four? Fourteen? None? According to Head of Instagram Adam Mosseri, hashtags don’t really help with post distribution, so it’s probably not worth losing too much sleep over, either way… Mosseri stated that hashtags are designed to help categorise posts better and

[New Report] Do Instagram Hashtags Help Grow Impressions? Read More »

TikTok Improves Campaign Engagement With New “Add Ons”

Leave a Comment / Ads, TikTok /

TikTok has added another string to marketers’ bows and created a new way to encourage engagement with in-stream ads called Interactive Add-Ons. Interactive Add-Ons incorporate interactive elements to adverts that could tempt viewers to click on your ad. Let’s say you’re a brand that sells beauty products; you could show a video that heavily features

TikTok Improves Campaign Engagement With New “Add Ons” Read More »

[New Study] Facebook Interest Targeting Wrong 33% Of The Time

Leave a Comment / SMK Post /

Meta’s (i.e.Facebook) ad targeting is famously accurate, right? Remember the whole Cambridge Analytica thing? It’s been known to be a powerful election-winning tool, and brands have used it to attract new customers. But hold the phone… New research by North Carolina State University has found that the real accuracy rate of Meta’s targeted ads leaves

[New Study] Facebook Interest Targeting Wrong 33% Of The Time Read More »

Facebook Cracks Down On Fake Reviews & Engagement

Leave a Comment / Facebook, SMK Post /

Fraud is endemic within social media marketing and perhaps digital marketing more widely. Whether it be influencers buying fake followers, agencies running bots to overinflate engagement rates or unscrupulous adtech vendors gouging advertisers and publishers alike with online ad budgets. Fake reviews are a particular favourite online. However, Meta’s latest lawsuit should make some think

Facebook Cracks Down On Fake Reviews & Engagement Read More »