[SMK] AI & Digital Marketing Capability Transformation
One of the major growth drivers in social media in 2022 is messaging. Something highlighted by Instagram chief Adam Mosseri in December when he outlined Instagram’s main priorities for 2022 alongside Mark Zuckerberg, more recently. Mark Zuckerberg, Meta CEO, Feb 2022 “Now I also want to call out business messaging, since it’s an area where […]
[Study] LinkedIn InMail: How To Boost Response Rates Read More »
Google’s keynote annual event, Google Marketing Live, heralded the announcement of a raft of updates to Google Ads. Automation, video ads and new technologies were the main focus of the keynote, which told us about an impressive array of new changes. There’s a lot to get through here, so let’s not waste any time. New
Google Announces Shorts Ads, New Creative tools, Performance Max Updates & More Read More »
TikTok has launched a new way for creators to make money and brands to develop partnerships with some of TikTok’s most famous faces via its new Branded Mission program. According to the platform, the new ad type will let advertisers crowdsource content from creators, turn the most popular videos into ads and improve brand affinity.
TikTok Launches Branded Mission For Brand & Creator Partnerships Read More »
Meta has released a list of Facebook’s top-performing content during the second half of 2021. In a somewhat awkward turn of events, in terms of content views and viewers, 30% of the top 20 most popular links resulted from spam or inauthentic behaviour. The top two best-performing links came from the same website, with over
Facebook Reveals Its Most Popular Content Is… Spam Read More »
YouTube has started to make moves into TikTok’s space by making it easier to create a Remix for Shorts. It also added a green screen feature, but more on that later. Both are much-loved by TikTok’s army of creators and loyal fans, but now the internet’s largest video source is coming for that bacon. The
YouTube Streamlines Shorts Creation + Adds TikTok-Style Greenscreen Read More »
Responsive Display Ads (RDA) has been Google’s default display option for advertisers since 2018 but they’ll be getting an upgrade that Google says will double your ad performance. Marketers will now be able to dream up portrait RDAs, which should promise to be a far more effective way to deploy a full-screen mobile campaign. Furthermore,
Google’s Upgrades Creative For Responsive Display Ads Read More »
Meta has announced it’ll up its game on messenger, and in a move that should interest (and potentially delight marketers), will allow businesses to send automated messages to people who have opted in to getting them. The news should have advertisers reaching for another cup of coffee as they look to create a whole new
Meta Turbo-Charges Business Messaging With New ‘Recurring Notifications’ Read More »
Meta has announced a raft of new measures that are designed to improve how small businesses interact with customers, identify leads and close deals. According to its own data, 71% of people want to interact with companies in the same way they talk to their friends. Luckily for Meta, it owns several high-profile messaging platforms,
Meta Expands Ads & Messaging Business Tools Read More »
Instagram is testing another feature that’ll have the folks over at TikTok looking on with a wry smile. TikTok’s full-screen main feed display could be coming to an Instagram experience near you. The move makes sense within the short-form video wars as Insta is trying everything in its power to make Reels more popular and
Instagram Trials TikTok Style Full-Screen Home Feed Read More »
As user activity on LinkedIn grows (the platform has reported engagement growth for six quarters in a row), the potential for nuisance posters spamming your feed has grown with it. From wannabe influencers posting “broetry” to struggle-spam, polling dross and even occasionally marketing managers using sneaky techniques to drive growth and engagement! LinkedIn sees you…
LinkedIn Clamps Down On Engagement Bait & Dodgy Polls Read More »