YouTube Explains Impact Of Subscribers, Engagement, Views & More For the second time in a matter of weeks, YouTube has opened up and explained how the internal ranking algorithm works. YouTube’s machine learning algorithm was implemented in 2016 but remained somewhat of a black box for marketers and creators alike. Given that around 70% of […]
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Snapchat Clones TikTok & Reels With "Spotlight" After being on the sharp end of Instagram, Facebook, Twitter, Whatsapp, Google, LinkedIn, YouTube and now even Spotify ripping off Stories, Snapchat has discovered that “borrowing” other people’s ideas can work quite well. With new kid on the block, TikTok, running amok, Snapchat has sort to get in
Snapchat Forks Out $1m Daily For Viral Hits Read More »
YouTube Unlocks Ad Space, But There's A Catch YouTube has recently announced a series of changes for pre-roll video advertising, which will lead to a significant increase in ad space and hopefully, a reduction in costs for marketers. However, its means of achieving this has raised eyebrows, via a controversial policy update. What’s YouTube’s Thinking
YouTube Ad Costs Could Tumble With Policy Update Read More »
Instagram Heightens Transparency & Disclosure Instagram has expanded its branded content campaigns. The platform has done this in three key ways: Branded Content tags Branded Content ads Product tags What's New About Branded Content Tags? Branded Content tags will help increase transparency across Instagram and disclose when creators are sharing branded content. They are being
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Since COVID-19 many businesses, organisations and agencies have reported that their Facebook ad account was or is disabled. Why did Facebook disable my ad account? Facebook reviews millions of ad accounts every day on the platform. They usually review ad accounts which are not compliant with their list of terms and guidelines. Facebook has the
Fixing A Disabled Facebook Ad Account Read More »
Where do I get Facebook Ads support? Facebook provides limited support for advertisers. If you have a Business Manager account, depending on your ad account Facebook may provide access to you with their live chat. Go to Facebook Help Centre Scroll down and you may see this live chat or email option. If you can’t
Working With Facebook Ad Support To Fix A Disabled Account Read More »
Instagram Doubles Down On Reels & Shopping Instagram has unveiled a significant new redesign focusing on Reels and Shopping. TikTok competitor Reels has been handed prize real estate within Instagram, while the Shop tab has also elevated. The Activity and Compose button have been moved to make room. Instagram’s latest user interface reshuffle, further highlights
Instagram Rolls Out Biggest Redesign In Years Read More »
TikTok Forecast To Continue Its Phenomenal Growth TikTok is forecast to continue it’s phenomenal growth by smashing one billion monthly active users by 2021. Mobile data and analytics company App Annie has predicted that TikTok will join an elite club of platforms such as Instagram, Facebook Messenger, WhatsApp, YouTube and WeChat – who all have
TikTok To Top 1.2 Billion Users in 2021 Read More »
Google Puts Marketers On Notice Back in May, Google announced that page experience would be included in Google Search ranking. Now we’ve got a roll-out date. May 2021 will be the date everyone has to prepare for as page experience signals in rankings will come into effect. Brands and marketers should be focused on making
Google Announces New SEO Ranking Signals From May 2021 Read More »
Google Launches Podcast Manager Google has announced a feature that should interest podcasters, publishers and content producers. It’s called Google Podcast Manager. The Google Podcast Manager dashboard now allows creators to see how well their podcasts are performing in Google Search. Back in August 2019 Google announced that podcasts could be played directly from desktop
Google Podcast Manager’s Improved Listener Insights Read More »