Google Analytics will leverage its machine learning to suggest new and improved audiences for your App + Web marketing campaigns. A pair of new metrics—on the likelihood of purchase and the likelihood of churn—could do wonders for both campaign targeting and analysis. If your web property generates the quantity of purchase activity needed to power […]
New Predictive Audiences in Google Analytics Read More »
Facebook has announced a new tweak to how they organise the News Feed. A fresh round of changes to the algorithm aims to prioritise original reporting and will demote content that lacks clear publisher information. Tracing primary sources The new approach is to trace developing news stories to the primary source. Once determined, that primary
Facebook Prioritises Original News Read More »
Google’s Smart Campaigns—an AI-assisted ad offering—has recently announced an expanded feature set, focusing on targeting, reporting and more. Keyword Themes ‘Keyword themes’ is Google’s new name for the part of Smart Campaign set-up that used to be labelled ‘products and services’. In practice, this is the step to identify what the advertiser is offering. Google
Google Tweaks Smart Campaigns Read More »
TikTok’s story is one of acceleration into the mainstream, with occasional speedbumps over privacy concerns and national security warnings. A lot of its momentum builds through its ‘For You’ feed—a content recommendation system that TikTok says is where most users spend their time. Now, TikTok has offered a glimpse at the algorithm that dictates what
TikTok’s Algorithm Reveal Read More »
YouTube Offers A Helping Hand To Floundering Brands YouTube is somewhat of a marketing enigma. Organisations deliberate at length over Facebook and Instagram for marketing and communications purposes, while underplaying YouTube. Despite YouTube dwarfing the latter, and matching the former, in size, and thrashing both combined for daily video consumption. According to Google, over 500
YouTube Reveals Algorithm Ranking Signals Read More »
Google Business Messages Can Power Sales Or Customer Service Google has announced a significant upgrade for Business Messaging across Google surfaces. Google rolled out messaging via Google My Business in 2017, giving searchers the ability to message and interact with organisations directly from search engine results. The feature was then further extended to Google Maps
Google Maps & Search Get Messaging Upgrade Read More »
Instagram Extends Shopping Features Ahead Of Wider Roll-out Following the recent launch of Facebook's bumper ecommerce launch, Instagram has expanded Instagram Shopping to incorporate more types of businesses, including creators (i.e. influencers) that want to connect with shoppers and sell their merchandise on Instagram. "Whether you are a candle business making a foray into e-commerce,
Instagram Expands Shopping Access To More Brands & Influencers Read More »
YouTube Ups Ante With New ‘Storefront’ Video Format YouTube unveiled a new campaign format last week, as it seeks to make YouTube ads more "shoppable". The new feature builds on YouTube existing TrueView for action campaigns. Launched in 2016, TrueView for action campaigns enable advertisers to display a call-to-action banner at the base of a
YouTube Launches Shoppable Video Campaigns Read More »
Facebook's Blocking & Banning Users For Sharing Guardian Posts Facebook approvals for content are a challenge at the best of times. However, presently for publishers and marketers alike, producing and scheduling content feels like a daily spin on the roulette wheel. For not only are there issues galore with content approvals, but the pointy end
Facebook Content Approvals In A Tailspin Due To COVID-19 Read More »
Snapchat Announces New Features Galore At Partner Summit During last week’s virtual Partner Summit, Snapchat announced a flurry of new product releases and marketing features. Snapchat use has boomed in the past few months during the Covid-19 pandemic. The app now has over 229 million daily active users, and more than 100 million of those
Snapchat’s Bumper Marketing & Product Upgrade Read More »