Social Media Now Accounts For 13% Of Global Adspend Global social media ad spend will grow 20% this year, reaching $84 billion, according to Zenith, a media agency. According to Zenith’s data, social media advertising will account for 13% of total global ad spend, overtaking newspaper and magazine investment. Advertisers’ combined expenditure on newspapers and magazines […]
Social Marketing Spend Up 20% Read More »
Stories: Less Pressure, More Rapid-Fire & Stickier for Users Since early 2018, Mark Zuckerberg and Co. have been banging the drum for the Story content format. The eventual decline of the traditional social media news feed is all but an expected inevitability. Stories were a cornerstone of Snapchat’s initial success and have been pivotal in Instagram’s
Facebook’s New Stories Templates Read More »
140m+ Businesses Active On Facebook Platform At the start of 2019, Mark Zuckerberg laid out the future for his vast communications empire, with privacy, and messaging in particular, at its core. “In a few years, I expect future versions of Messenger and WhatsApp to become the main ways people communicate on the Facebook network. We
Facebook Messenger Offers Richer Engagement & Better Ads Read More »
LinkedIn Upgrades Audience Targeting LinkedIn has just pushed live several new tools to help marketers on its platform bolster the effectiveness of their targeting, in keeping with similar launches from earlier in the year The most notable update of the recent release is perhaps the new audience forecasting information which sits within the Campaign Manager
LinkedIn Upgrades Campaign Manager Read More »
Instagram Now Testing Product Launch Reminders For Brands Instagram’s big 2019 play on commerce and shopping appears to be gathering momentum as the platform releases its latest test feature for product launches. As per its Checkout trial, which launched earlier this year, Instagram is working with a test pool of partners allowing brands to set
Instagram Expanding Shopping Creds With Product Drop Trials Read More »
New Video Ads, But What About The Traffic? With each passing quarter, social channels get worse and worse for driving web traffic. Organic downstream social traffic started to clam up back in 2017, with Google once again ‘king of the castle’ for those seeking page impressions. At the same time, social ad click-through rates (CTRs) have
Facebook’s New Interactive Brand Video Campaigns Read More »
Snapchat's Smart New Video Updates Snapchat’s strong 2019 continues apace, with a flurry of video marketing updates just announced at Advertising Week New York. After a troubled 2018, bogged down with product redesign issues, the ephemeral messaging app has bounced back well in 2019, with both growing usage and marketing revenue. At Ad Week Snapchat
Snapchat Marketing Continues To Get Better & Better Read More »
Organic Social Opportunities Still Abound For The Flexible With each passing year, achieving stellar results in social media inexpensively gets more challenging. That’s not to say it is impossible. Rather, it requires more thought and a fresh perspective, since opportunities ebb and flow. As we head into the final quarter of 2019, Social Bakers latest
[2019 REPORT] Facebook + Instagram Organic & Paid Trends Read More »
Online Video Consumption Grows & Grows The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith Media’s latest Online Video Forecasts 2019 report. The amount of time people spend viewing online video has multiplied across the world, at an average rate of 32% a
YouTube’s Big Brand Moves As Online Video Booms Read More »
Facebook's Launches Interactive New Ad Units With each passing quarter, social channels get worse and worse for driving web traffic. Organic downstream social traffic started to clam up back in 2017, with Google once again ‘king of the castle’ for those seeking page impressions. At the same time, social ad click-through rates (CTRs) have been
Do Facebook’s New Ad Features Spell Doom For Social traffic? Read More »