Subaru 'Long Stick' Ad Is Top Dog In 2019 ‘You know what’s great when surfing the web; unsolicited, unskippable, video ads’. Said no one ever. One of the biggest challenges for marketers today is in being able to translate traditional, above the line, ad creative to the web. Particularly with video content. And, even more […]
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Facebook’s ‘Clear History’ Feature Finally Launches The big event in Facebook’s calendar each year is its F8 Developer Conference. F8 tends to be the more formal, and public, culmination of product launches and strategy pivots which have been in the pipeline for perhaps six months prior. However, every year, there are several unsighted developments, and
Did Facebook Just Kill Remarketing? Read More »
TikTok Usage Surging As Spend Tops $3m *Daily* On Ads With bucket loads of cash to burn, teen app sensation TikTok is showing no signs of slowing down, yet again dominating app download charts. For the uninitiated, TikTok is the international version of Douyin, the Chinese powerhouse, specialising in short-form video. Users upload ‘wacky’ videos
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Google Claims New Update *Could* Drive 4% More Conversions Although social media tends to grab more column inches that search engine marketing (SEM) nowadays, SEM continues to grab more dollars. Paid search has dominated digital investment for the past two decades and is up 10% year on year, according to Kenshoo’s latest Quarterly Trends Report.
Are You Ready For Google’s New Keyword Targeting Update? Read More »
New Study Shows Big Gains For Social On Stories & Video The gradual story-ifiction of social media was perhaps one of the leading digital themes of 2018. Alternatively, at least, one of the less controversial ones. When considered alongside data misuse, abuse and general platform villainy. As is often the way, platforms shift product direction.
Social Ad Spend up 37% Read More »
Facebook's Latest Deals Welcome TV Content To Social Feeds Facebook last week announced a series of new partnerships with many of the major Australian TV movers and shakers. Premium news content from Australia’s leading broadcasters including Nine, Seven, SBS, Sky News and 10 is now available on Facebook. The partnerships include funding to support the
Will Facebook’s Local TV Deals Jump-start Facebook Watch? Read More »
Pew Research's YouTube Deep Dive Shows Power of Power Keywords YouTube is perhaps the best-kept secret in modern digital marketing. Outside of television, in its various forms, YouTube rules the roost for online video consumption. Globally, YouTube is responsible for 11.4% of total internet data consumption, second only to Netflix, which hoovers up 15% of
[New Study] Which Keywords Drive Most YouTube Views? Read More »
Facebook Search Ads Now Live Following six months of trialling Facebook has expanded the rollout of its new ‘Search’ ads. Initially announced in December 2018, search ads are now increasingly available as an ad placement, after a successful trial in the automotive and retail sector. The launch of Facebook search ads echoes the recent launch
Can Facebook’s New Search Ads Really Challenge Google? Read More »
New Creator Studio Update Sees Fresh Instagram Integration Five years after launching Facebook Business Manager, Facebook has done the unthinkable and properly integrated Instagram. In recent days Instagram has been integrated natively, within Business Manager as part of the Creator Studio. That’s right. Native baby. Now, step away from your computer and bust a move.
Instagram Scheduling *Finally* Comes To Facebook Read More »
New Look, New Business Manager Ring the bells, the long-awaited redesign of Facebook Business Manager is underway, huzzah! Facebook has this week started rolling out the updated user interface for Facebook Business Manager to marketers and agencies. Some may have noticed this in the past few weeks. The Business Manager design spruce-up coincides with wider
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