Branded Content Ads Will See Instagram Influencer Spend Explode Instagram advertisers can now convert organic influencer posts into ads, with the launch of its new Branded Content Ads. As SMK featured in March, the new ad product has been under development with select brands since 2018 and will be available to all advertisers in the […]
New Instagram Influencer Ads Live Now Read More »
Google's Core Algorithm Update Went Live Earlier This Week & Impacts ALL Sites Up until Monday morning, the Daily Mail was doing what the Daily Mail does. Insightful, thought-provoking and educational pieces on Love Island, minority groups, Brexit, Karl Stefanovic and the like. However, come yesterday afternoon, all was seemingly not well. Following Google’s latest
Google Algorithm Update Sends Traffic Tumbling Read More »
New Facebook Avatars Launch For Messenger & News Feed Comments Having successfully cloned and scaled Snapchat’s best feature, Stories, Big Blue is now back for Snapchat’s next best feature… Bitmojis. This week sees the first steps in the global rollout of the popular feature with Facebook Avatars launching in Australia. Avatars are launching this week
Facebook Messenger Launches Snapchat Bitmoji Clone Read More »
LinkedIn Latest Acquisition Will Power Improved Ad Targeting & Attribution LinkedIn’s bumper 2019 continues apace with its acquisition of advertising tech business Drawbridge, for an undisclosed fee. Drawbridge's advanced artificial intelligence will be used to help improve reach for LinkedIn's Matched Audiences and Audience Network campaigns, providing better marketing attribution. After 13 years in the
LinkedIn Super Charges Ads With Major AdTech Deal Read More »
Facebook Reveals Why Organic Posts Are Ranking For Users The exact machinations of the Facebook News Feed are a mystery to users and many marketers alike. However, in the coming weeks, both may get a better understanding of Facebook’s algorithmic rankings with the rollout of the new ‘Why am I seeing this post?’ feature on
Facebook Finally Opens Hood On News Feed Rankings Read More »
eMarketer: Loss Of Younger Users & News Feed Updates To Blame The latest data from analyst powerhouse eMarketer sees daily Facebook usage downgraded, as two years of perpetual negative PR and News Feed updates start to bite. Daily Facebook usage in 2019 is expected to remain at 38 minutes per person per day, dropping to
Facebook Usage Dropping From 2017 High, While Instagram Peaks Read More »
Google's Latest Redesign Shifts Search Closer To Social News Feeds With each passing year, social media marketing resembles search engine optimisation (SEO) more and more. A recent case-in-point is Facebook’s new off-social News Feed ranking signal, Click-Gap. However, if Google’s latest redesign of search engine results is anything to go by, the feeling may be
Google’s Redesigned Search Engine Results: Spot The Ads… Read More »
Today’s guest blog post is from Chris Fraser Partner at Intention.al, an excellent digital ad agency, rated highly by SMK. Do not be put off by Chris’s ham-fisted attempt at a man bun; he is a smart chap, with smart things to say. Over to Chris… 'Be Careful Believing What You Want To Believe' Listening
The Power Of Being Wrong Read More »
500+ Million People Use Instagram Explore Each Month As part of Instagram’s ongoing 2019 redesign, the platform has announced a series of updates for its important Explore discovery feature. Instagram Explore drives 20% of Instagram usage, according to Mark Zuckerberg, and has 500 million people using monthly. Therefore, for Instagram, it is a crucial lever
Instagram Revives IGTV & Expands Explore Functions Read More »
Browse, Shop & Buy Direct From Google Shopping A recurring theme over the past month has been the major players’ developer conferences. Since the end of April, SMK has explored the latest 2019 innovations from Snapchat, Facebook, Instagram & Messenger. Today we are shining a light on some of Google’s latest marketing updates, via its recent Google Marketing Live event. Last week
Google Shopping Throws Gauntlet Down To Instagram Read More »