LinkedIn has just rolled out a long awaited (some might say long overdue) update: post analytics. Metrics master LinkedIn announced the news in a blog post. “Analytics for publishing on LinkedIn provides insights into who’s reading and engaging with your posts. “With this knowledge, you’ll be able to evaluate whether you’re reaching the right audience, […]

LinkedIn is the place for professionals to connect, chat and occasionally schmooze online. However with over 300 million users, are you reaching out to the right people? To help you on the way we've profiled three LinkedIn Groups every digital marketer should consider joining. 1. Digital Marketing With over 670,000 members, Digital Marketing is now

As we move towards the end of summer, there's still plenty of time to do a bit of social spring cleaning. Today we’re looking at three ways to improve your profile on LinkedIn in 2015. 1. Complete your profile It sounds like a no-brainer, but it’s surprising how many LinkedIn profiles remain incomplete, potentially missing

LinkedIn has started 2015 in flying form, having just revealed record revenues for the past quarter. A lot to link LinkedIn's fourth quarter earnings for 2013 reached US$643 million, marking a massive 44 per cent rise in year-on-year revenue. The takings surpassed analysts' predictions of US$617 million and saw the platform's share price rise 8%.

LinkedIn updates Professional Certifications for power users.

SMK lifts the lid on life at LinkedIn.

We show you three ways to get connected on LinkedIn.

We reveal the best ways to win on LinkedIn.

Why LinkedIn might become the premiere platform for B2B marketing.

The social network for professionals faces networking worries.