[SMK] AI & Digital Marketing Capability Transformation
Create 6- or 15-Second Videos On The Fly Video performance via social channels can be a bit of a mixed bag, with performance varying from channel to channel. YouTube is a rockstar, but few marketers understand how to make it work. Facebook stripped back video in the News Feed in early 2018. LinkedIn’s only really
YouTube Launches Free DIY Video Tool Read More »
[NEW STUDY] Even Performance Media Is Not COVID-19 Proof Long considered to be “recession-proof”, it appears that search marketing may well be just as fallible as every other marketing channel, in the face of COVID-19. Between now and end of June, eMarketer’s latest search ad forecast sees US ad spending to fall between 20.2% and
eMarketer Forecasts Steep Drop In Search Marketing Spend Read More »
Facebook Streamlines Ad Testing & Campaign Optimisation The ol' business adage goes, "what gets measured gets improved". No one's quite sure who coined it; Peter Drucker, Lord Kelvin, Dumbledore? But the sentiment is especially true within digital marketing, with online testing and optimisation being the lifeblood of effective activity. However, within social channels, testing is
Facebook Launches “Experiments” For Improved Ad Testing Read More »
Consumers Spent Record $23.4B Via App Stores In Q1 At the best of times, we spend too long on our phones. Usually with our nose in one app or another. In a month, we use around 40 different apps, and typically spend 3 hours and 40 minutes per day in them. We also spend a
Lockdown Sees App Usage Surge 20% Read More »
Live In Lockdown With around 2.5 billion people worldwide operating under some kind of lockdown, the demand for human connection has never been stronger. In a virtual sense, the most effective means of achieving this is via live-streaming, hence enterprise video conferencing tool Zoom's entry into the vernacular. With the accompanying terrors of Zoombombing etc.
Facebook Shifts Focus To Live Video Read More »
Ad Spend Down But Not Out Earlier this month, eMarketer updated its global advertising forecast, writing down spend levels due to the impact of COVID-19. Jasmine Enberg, eMarketer Senior Analyst “In 2020, we expect total media ad spending worldwide will reach $691.7 billion, up by 7.0% from 2019. That’s a decrease from our previous forecast
Organic Social Grows In Focus As Social Ad Spend Culled Read More »
Google Trims Back GMB Due To COVID-19 Struggles Having staff working remotely presents challenges for all organisations, large and small. Including giants like Google and Facebook. Naturally, as businesses calibrate, select services and offerings are likely to be impacted. For Google, it has announced in recent days that Google My Business is running on limited
Google My Business Running On Limited Functionality Read More »
Ad Disapprovals & Spam Notifications Explode As Facebook AI Struggles Surging consumer usage and moderation challenges are likely to spell trouble this week for communicators on Facebook and Instagram, according to Mark Zuckerberg. With unprecedented numbers of people working from home, deciding to stay home, forced into self-isolation or being out-of-work, time online is mushrooming.
Facebook Campaigns Melting down Due To COVID-19 Read More »
LinkedIn's Chatty Ads Look To Capitalise On Messaging Growth LinkedIn has announced the launch of a brand new ad format, Conversation Ads, looking to capitalise on the rising messaging tide. Today, more than 2.5 billion people (35%) in the world use mobile messaging apps, and that number is expected to grow to nearly 40% by 2023.
LinkedIn Conversation Ads Launching Read More »
Instagram Rolls Out Red Carpet For Creators In YouTube Challenge Instagram advertising is growing gangbusters. Despite being a fraction of the size of YouTube (YouTube reaches circa 80% of web using Aussies and Kiwis to Insta's 55%), Instagram advertising dominates its much bigger rival, in terms of marketing investment. In 2019, Instagram was estimated to
Instagram Ads Coming To IGTV Read More »