Deloitte Study Sees Steep Growth In Podcast Marketing Opportunity Both the global, and local, podcasting market is poised for growth this year, with revenues set to top $1 billion for the first time globally. Podcasting is poised to be one of the fastest-growing media channels in 2020, according to new research from Deloitte. As per […]
2020 Podcast Marketing Spend Up 62% Read More »
Government Dominating Email Open Rates Globally Despite the meteoric rise of social media over the past decade, email remains a key tool for most communicators. However, much like social media, email performance is highly nuanced. To help get a better understanding of these variations, Campaign Monitor analysed 30 billion emails sent globally between January and December
[NEW STUDY] Email Marketing Benchmarks Read More »
September 2019 Launch Pushed Back To February 2020 Last year I wrote about the impending launch of Facebook’s Campaign Budget Optimisation (CBO), which was scheduled to begin rolling out for all in September 2019. Launched initially as an optional budgeting tool in 2017, the feature supposedly helps give businesses an easier way to manage their
What’s Up With Facebook Campaign Budget Optimisation? Read More »
When Memes, Influencers & Politics Collide Last week saw perhaps one of the largest ever influencer marketing onslaughts as US Democrat nominee wannabe, Mike Bloomberg, threw his golden-rimmed hat into the ring. Bloomberg’s campaign team recruited some of the largest meme accounts on Instagram, via Meme 2020, unleashing an unprecedented, coordinated wave of sponsored posts
Instagram Guidelines Updated After Bloomberg Meme Explosion Read More »
New Streamlined Appeals Process Takes Up To 24 Hours Over the past 12 months, the number of organisations that have been on the wrong end of a social media penalty, of some description or other, has exploded. However, as per Instagram’s latest product release, it looks like penalty management and recovery should hopefully being to
Instagram Launches New Appeals Process For Disabled Accounts Read More »
Can Bad Google Reviews Be Defamatory? Yes, Apparently Dealing with trolls online is sadly part and parcel of daily life for digital marketers and social media community managers. However, do we really need to lie back and think of… you know. Well, it would seem not, after Adelaide based lawyer Gordon Cheng won a $750,000
Bad Google Review Wins Adelaide Lawyer $750,000 Read More »
Marketers & Users Are Piling Into Pinterest In 2020 Almost a year after listing on the New York Stock Exchange, Pinterest’s stock is riding on high, as usage and marketing uptake continues to surge. On Thursday, Pinterest posted stronger-than-expected fourth-quarter results, ending 2019 in style, and setting the scene for a very strong 2020. Pinterest
Pinterest Marketing Spend Up 51%, Users Up 26% Read More »
Facebook Trims Audience Network’s Mobile Campaigns Six weeks into 2020 and the much-heralded online privacy squeeze is well underway for marketers. The latest casualty being the mobile web arm of Facebook’s Audience Network, set to be wound back on the 11th April. Facebook Spokesperson, via Publisher section: “We’ve made this decision based on where we
Facebook To Cull Ad Network In April Read More »
YouTube Marketing Spend Up 36% To $15bn In 2019 After 15 years of avoiding the YouTube ad revenue question, Google finally broke rank on Monday and spilled the beans. YouTube is now one of the fastest growing areas of Google’s ad business. According to parent company Alphabet’s fourth quarter earnings report, YouTube ended 2019 on a
How Much Do Marketer’s Spend On YouTube? Read More »
Study Examines Search, Social, Direct & Referral Traffic By Vertical For a high percentage of organisations, in both the public and private sector, driving website traffic is the lifeblood of their digital marketing strategies. However, what is the most effective means of driving traffic, and does this vary by industry? Well, wonder no more, because
[New Study] Top Traffic Drivers, By Industry Read More »