[SMK] AI & Digital Marketing Capability Transformation
New Creator Studio Update Sees Fresh Instagram Integration Five years after launching Facebook Business Manager, Facebook has done the unthinkable and properly integrated Instagram. In recent days Instagram has been integrated natively, within Business Manager as part of the Creator Studio. That’s right. Native baby. Now, step away from your computer and bust a move. […]
Instagram Scheduling *Finally* Comes To Facebook Read More »
New Look, New Business Manager Ring the bells, the long-awaited redesign of Facebook Business Manager is underway, huzzah! Facebook has this week started rolling out the updated user interface for Facebook Business Manager to marketers and agencies. Some may have noticed this in the past few weeks. The Business Manager design spruce-up coincides with wider
Latest Facebook Business Manager Updates Read More »
ACCC's Sweeping Recommendations Will Alter Digital Landscape Forever (Image credit: KC Green, 'This Is Fine' meme.) Last Friday, the Australian Competition and Consumer Commission (ACCC) concluded its 18-month investigation into the effective digital duopoly which Google and Facebook enjoy. Or, more formally put, its Digital Platform’s enquiry. The final report includes 23 wide-reaching recommendations, the
Landmark ACCC Report Sparks Facebook & Google Crackdown Read More »
LinkedIn's New Features For Users & Advertisers Alike LinkedIn latest product release and Microsoft’s latest quarterly results demonstrate the platform is both literally and metaphorically ‘open for business’. Microsoft’s latest data shows continued growth in user sessions, revenue and on-site engagement. LinkedIn’s heritage has long been in recruitment, with its Talent Solutions being its main
LinkedIn’s ‘Open For Business’ Read More »
News Feed Ads Shrinking To Match New FB5 Facebook Redesign From next month Facebook ads will be getting a design refresh, although the bad news for marketers is they’re getting quite a bit smaller. In just over three weeks, posts and ads in the mobile News Feed will display at a 4:5 aspect ratio, which
Facebook Shrinking Ads From 19th August Read More »
News Feed Ads Shrinking To Match New FB5 Facebook Redesign From next month Facebook ads will be getting a design refresh, although the bad news for marketers is they’re getting quite a bit smaller. In just over three weeks, posts and ads in the mobile News Feed will display at a 4:5 aspect ratio, which
Facebook Shrinking Ads From 19th August Read More »
Six Stages Of Coping With Instagram’s Disappearing Likes As a marketer (and citizen of Earth) I presume you will have heard by now about the removal of ‘Likes’ on Instagram posts. The feature rolled out in Australia yesterday, along with several other markets. It’s a fascinating move from Instagram for a variety of reasons. We
Instagram’s Vanishing ‘Likes’: The Joke’s On Marketers Read More »
Say 'Hello' To A Simpler, More Personalised, Feature Rich Twitter Twitter has today rolled out a global redesign of Twitter.com; it’s most significant design change in seven years. To say it was a tad overdue is not an understatement. Twitter’s designers started tinkering with a web redesign back in 2017, before opening up to beta
Twitter.com Redesign, 7 Years In The Making Read More »
What A Difference A Viral ‘Gender Swap’ Filter Can Make… At the Snapchat Partner Summit in April, CEO Ev Spiegel outlined bold growth plans for the quirky messaging app: Doubling down on Gen Z Fixing its woeful Android app Extending beyond its border with Snap Kit Big bets on augmented reality (AR) via fun filters
Snapchat Usage Is Booming & Shares Are Up 200% Read More »
Google Ramps Google Maps & Launches 'Shoelace' One of the key digital marketing themes of 2019 has been the re-emphasis of community, both in a virtual and literal sense. At Facebook F8 recently, Mark Zuckerberg effectively sounded the death knell for the News Feed, as the platform pivots towards more grassroots, intimate means of communication.
Google Challenges Facebook In Local Community Gold Rush Read More »